Blue Bell Creameries, LP | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Brenham, Texas and founded in 1907, Blue Bell Creameries is the manufacturer and producer of the Blue Bell brand of ice cream. Blue Bell also offers yogurt, frozen treats and sherbet products and is available regionally (predominately in the southern part of the United States).
|Main Telephone||(979) 836-7977|
|Main Fax||(979) 830-2198|
Blue Bell Creameries, LP ContactsContacts (5/10)
|Howard K.||President, Emeritus||TX|
Sample of Associated Brands
|Sam S.||Chief Financial Officer||TX|
|Carl B.||Director, Marketing||TX|
|Becky P.||Human Resources Manager||TX|
|Blue Bell Creameries, LP||******|
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Broadcast, Print, Social Media Opps: Blue Bell Creameries taps new creative AOR
Subject: Broadcast, social media, radio, print, OOH
Company: Blue Bell Creameries, headquartered in Brenham, TX, is the manufacturer and producer of the Blue Bell brand of ice cream, yogurt, frozen treats and sherbet products.
Opportunity: Named Houston-based agency Richards/Carlberg as creative AOR following a review. The new shop is tasked with strategy and creative duties across broadcast, social media, radio, print and OOH.
This selection comes at a crucial time for the creamery. It was recently under criminal investigation by the US Department of Justice for its link to a listeria outbreak, and has turned towards its new agency to help build its brand back up.
Therefore, with a new campaign likely to launch for spring/summer, start going after securing traditional, digital social and out-of-home (OOH) revenue.
Agencies - keep in mind that when a company selects a new agency, it can often lead to a domino effect among other agency disciplines. This is especially true for brands looking to revamp themselves in the market. So, continue to pitch for work outside of creative such as media, shopper, loyalty, etc.
Blue Bell Creameries
Post Office Box 1807
Brenham, TX 77834
VP, Sales and Marketing