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GNC Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




GNC Corporation, headquartered in Pittsburgh, PA, is a specialty retailer of nutritional supplements and other health products. GNC stores are both company-owned and franchised in the U.S., Canada and in global markets.

Main Telephone (412) 288-4600
Main Fax (412) 288-2099
Primary Address
300 Sixth Avenue
Pittsburgh, PA 15222
USA

GNC Corporation Contacts

Contacts (5/12)
Name Title State
Paul Y. Senior Vice President & Chief Information Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (412) 288-4600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Sixth Avenue
Pittsburgh, PA
15222
USA

Robert M. Interim Chief Executive Officer PA
Mike D. Executive Vice President, Operations PA
Rebecca K. Vice President, CRM & Customer Marketing PA
Tarik D. Vice President & General Manager, GNC.com & Omnichannel PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
GNC Corporation ********
Pro Performance *

Agency Relationships


Brand Agency Service From To
*** *********** ******* ***** public relations 2012 present
*** *********** ********** AOR - media buying & planning 2015 present
*** *********** ***** digital 2015 present
*** *********** ******** Social unknown present
*** *********** ******* Digital 2017 present

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WinmoEdge

Score 75 - Account in Jeopardy: GNC drops CEO hired to revive business


Subject: TV, radio, digital, social media, outdoor, sponsorship, print

Company: 

Opportunity: Appointed board member Robert Moran, former chairman and CEO of Petsmart, as interim CEO, replacing Michael Archbold, who was hired two years ago to turn the retailer around. Therefore, with weight loss season (Jan-July) coming up, look for big changes to come within GNC's marketing department and agency roster. 

Like VAI.

Therefore, creative, digital, media and martech service providers should go after this account even though planning and buying was recently consolidated at here). As such, an advantage may go those with loyalty experience, especially since an enhanced Gold Club program is slated to launch next year.

Sellers - it's anyone's guess what GNC is going to try for the holidays since direct response "improvements" still aren't providing desired returns (research here).

Additional Insight

Ad Spend: GNC spent $64.3 million on advertising last year, down from $70.5 million in 2014, according to a filing with the SEC.

National TV Spend: In January, GNC launched the “Just Ask. We Make It Simple” campaign. Since then, $2.8 million has gone to national TV ads, all of which was spent before March 15, iSpot.tv reports. Top networks were TNT, Food Network and A&E. Top targeted shows were "Chopped," "The First 48" and "Diners, Drive-Ins and Dives." (exactly the viewers interested in protein powder and probiotics). 

Digital Breakdown: This year, Moat reports that DR banners and high impact ads have run on almost 3,700 publishers (<1% mobile), 92% of which were placed programmatically versus site direct. Seven video ads have appeared on 61 sites, 87% of which were placed programmatically. 

Desktop has mostly targeted news, entertainment and health/fitness publishers, led by mitbbs.com, maplestage.com, prevention.com, the street.com, webmd.com, yahoo.com and epicurious.com. 

Similarly, video has run primarily on prvention.com, womenshealthmag.com and menshealth.com. 

GNC 
300 Sixth St.
Pittsburgh, PA 15222
(412) 288-4600

Jeffrey Hennion 
Executive Vice President & Chief Marketing & e-Commerce Officer
(412) 288-4600
jeffrey-hennion@gnc-hq.com

Fareeha Khan
Media Planner & Buyer – Crossmedia
(212) 206-0888
fareeha.khan@xmedia.com