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Omaha Steaks International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Omaha Steaks manufactures, markets and distributes a wide variety of premium steaks, red meats, seafood and other gourmet foods. Headquartered in Omaha, NBand founded in 1917 as Table Supply Meat Company, Omaha Steaks International markets nationwide using techniques like mail order, telemarketing and internet sales.

Main Telephone (402) 597-3000
Main Fax (402) 597-8252
Primary Address
11030 O Street
Omaha, NE 68137
USA

Omaha Steaks International, Inc. Contacts

Contacts (5/11)
Name Title State
Alan S. Chairman & Chief Executive Officer NE
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (402) 597-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11030 O Street
Omaha, NE
68137
USA

Bruce S. President & Chief Operating Officer NE
Dave H. Chief Financial Officer NE
Jeff C. Chief Information Officer NE
Todd S. Senior Vice President NE

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Omaha Steaks International, Inc. ******

Agency Relationships


Brand Agency Service From To
***** ****** *************, ***. ********* Creative unknown present
***** ****** *************, ***. ** ******* ***** Digital, Experiential, Podcast unknown present

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WinmoEdge

Male Media Opps: Omaha Steaks enters juicy revenue period


Subject: Print, TV

Brand: Omaha Steaks 

Opportunity: With Christmas around the corner, mail-order steak season is upon us. largest campaign ever last year. Also, this is the core period when Omaha Steaks' small, direct response (DR)-heavy digital media budget should be in play.

Foodie sellers, or really anybody reporting high engagement rates among dudes and the people who want to buy their favorite guys a tasty treat, should go after revenue here until the

Additional Insight

Media Spend: $1.2 million went to measured media last year, about half of which supported newspaper ads. Most of the remainder went to search, according to Kantar Media. 

TV Breakdown: $674,000 has been spent on national TV ads the last year (see breakdown right), up from $487,000 during the prior year period, iSpot.tv reports. 

Digital Breakdown: Since last October, $26,000 has been spent on 7 million desktop impressions, 87% of which were purchased via ad network Google AdX + AdSense. Top targeted sites include delish.com, oola.com, yahoo.com food.com and allrecipes.com, per Pathmatics. Mobile and video activity has been almost non-existent the last year (only $800 reported for 229,000 mobile impressions; $0 for video).

Recently Appointed Decision Maker: Meredith Riviera, digital marketing manager, joined Omaha this summer from Hayneedle.com, where she was online marketing manager for two years. 

11030 O Street 
Omaha, NE 68137 
(402) 597-3000

Michael Robinson
Director, Customer Sales & Marketing
(402) 597-3000
‚Äč
@omahasteaks.com

Meredith Riviera
Manager, Digital Marketing
(402) 597-3000
meredithr@omahasteaks.com