T.W. Garner Food Co. | Company Profile, Marketing Contacts, Media Spend, Brands
The T.W. Garner Food Company is a manufacturer and marketer of pepper sauces. The company, headquartered in Winston-Salem, NC, offers products through its Texas Pete hot sauce brand and Garners jams, jellies and preserves brand.
|Main Telephone||(336) 661-1550|
|Main Fax||(336) 661-1901|
T.W. Garner Food Co. ContactsContacts (5)
|Glenn G.||Chief Marketing Officer||NC|
Sample of Associated Brands
|Matt M.||Chief Financial Officer||NC|
|Heyward G.||Business Development Manager||NC|
|Katie C.||Marketing Communications Coordinator||NC|
|T.W. Garner Food Co.||*|
|Green Mountain Grino Strips||*|
|Green Mountain Gringo Salsa||****|
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Experiential, Millennial Opps: Texas Pete parent TW Garner names new execs
Subject: experiential, event, sponsorship, social media, print, broadcast
Company: Texas Pete hot sauce.
Opportunity: TWG has promoted a number of executive, including Ann Garner Riddle, who will become the third-generation Garner to hold the position of CEO. Other promotions include: Glenn Garner, who will become CMO; Matt McCollum, CFO; and Heyward Garner, COO. According to a 2012 IBIS World report, hot sauce is the eighth fastest-growing industry in the US, so lo0k for event, experiential, social media, print and digital opportunities as the company tries to capture bigger market share, particularly with Millennials.
Competitors: Tabasco, Frank’s RedHot, Tapatio, Louisiana Hot Sauce Original, Huy Fong Sriracha, Crystal, Cholula
Media Spend: 2013 measured media spend totaled $3.4 million, according to Kantar Media. 79.2% of this, $2.7 million, was allocated to print ads. This is more than twice what it spent on national TV ads ($1.2 million) in the same period (note that broadcast spend went up slightly, to $1.4 million, in 2014). Unsurprisingly, majority (89.3%) of TV spend was allocated to Food Network (the remainder went to Cooking Channel), according to iSpot.tv.
The company also relies heavily on experiential and social media to reach its core Millennial market. For example, the company gives out samples at events such as the Winter X Games and college football. The company also hosted the first Texas Pete Culinary Arts Festival in Winston-Salem, NC, in September
Agency Relationships: Sales Factory + Woodbine is AOR, according to The List.
TW Garner Food Company
4045 Indiana Ave.
Winston-Salem, NC 27105
Chief Marketing Officer