Jennie-O Turkey Store | Company Profile, Marketing Contacts, Media Spend, Brands
The Jennie-O Turkey Store, based in Wilmar, MN, is one of the largest turkey processors and marketers in the world. The company, founded in 1949, is a subsidiary of The Hormel Foods Corporation. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(320) 235-2622|
|Main Fax||(320) 231-7100|
Jennie-O Turkey Store ContactsContacts (5/11)
Sample of Associated Brands
|Jen E.||Senior Vice President, Commodity & Supply Chain||MN|
|Pat S.||Vice President, Administration & Human Resources||MN|
|Don C.||Vice President, Operations||MN|
|Chad R.||Vice President, Food Service||MN|
|Jennie-O Turkey Store||********|
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Score 71: Account in Jeopardy - Hormel shuffles executive team
Subject: traditional advertising, digital, sports marketing, sponsorship
Company: Hormel Foods Corporation, the food company whose portfolio includes: Hormel brands, Spam, Skippy and Dinty Moore. Hormel is based in Austin, Minn.
Opportunity: Recently announced a few changes to its executive lineup. Starting at the top, current CEO Jeffrey Ettinger will retire effective Oct. 30, and be succeeded by current president and COO James Snee (not to be confused with
Other executive shifts include the promotion of James Splinter to group VP of corporate strategy and Luis Marconi as group VP of grocery products. Splinter will lead Hormel's strategic growth, innovation, consumer insights, digital and e-commerce, while Marconi - who succeeds Splinter - will lead Hormel's grocery business and its portfolio of branded products, including Spam, Skippy, Hormel, Justin's and MegaMex.Marconi previously served as marketing VP for the grocery products division.
Sellers, keep in mind that Hormel planned a double-digit increase in advertising support for 2016 (more Justin's Nut Butter.
According to Winmo, PHD, Chicago. Agency readers, each of these relationships is coming up on average tenure, so be sure to get pitches together for potential work that could be available down the line. While all of the execs above were internal promotions, there is still a chance for reviews.
Hormel Digital Breakdown: Pathmatics reports that Hormel has spent $7.7 million on desktop ads in 2016 so far (850.9 million impressions). Most desktop ads have been placed site direct (76%), with the remainder running through Rocket Fuel's DSP (11%) and the Conversant ad network (5%). Top desktop destinations include: walmart.com, coupons.com, sbnationa.com (Vox), myrecipes.com (Time) and realsimple.com (Time).
An additional $4.6 million has been spent on video ads (261.6 million impressions). Unlike desktop ads, only 25% of video ads were placed site direct, while others were placed through ad networks BlogHer (5%), Google AdX + AdSense (2%), Adap.tv (2%) and Vidible (2%). Top video destinations are: hulu.com (which I have seen incessantly as of late), abcnews.go.com, aol.com, myrecipes.com and sheknows.com.
Mobile spend for 2016 is $895,000 (95 million impressions).
SPAM Products: iSpot reports that Spam has spent only $259,000 on national TV ads this year - down from $1.1 million for the same period last year. See chart for show targeting. The target here is most likely moms/household decision makers looking for quick meals. Keep in mind, though, that CBS has an older demo than others, so those who focus on demos others than millennials should look here for dollars.
Per Pathmatics, Spam has spent $428,000 on desktop ads this year (23.7 million impressions) and an additional $100,000 on mobile and viceo combined (about 6 million impressions total).
Jennie-O Turkey: According to iSpot, Jennie-O has spent only $166,000 on one national TV spot this year - down significantly from $3.5 million for the same period last year.
Pathmatics reports that JO has spent $565,000 on desktop ads this year - up from $73,600 for the same period 2015. Most of 2016's desktop ads have been placed site direct (88%), through DSP DataXu (7%) and Conversant's ad network (2%).
Jennie-O has also spent $114,000 on mobile ads and $215,000 on video ads this year.
Hormel Food Corporation
One Hormel Pl.
Austin, MN 55912
Vice President, Marketing - Grocery Products