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Jennie-O Turkey Store | Company Profile, Marketing Contacts, Media Spend, Brands

The Jennie-O Turkey Store, based in Wilmar, MN, is one of the largest turkey processors and marketers in the world. The company, founded in 1949, is a subsidiary of The Hormel Foods Corporation. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (320) 235-2622
Main Fax (320) 231-7100
Primary Address
Post Office Box 778
Willmar, MN 56201

Jennie-O Turkey Store Contacts

Contacts (5/11)
Name Title State
Glenn L. President MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (320) 235-2622
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 778
Willmar, MN

Jen E. Senior Vice President, Commodity & Supply Chain MN
Pat S. Vice President, Administration & Human Resources MN
Don C. Vice President, Operations MN
Chad R. Vice President, Food Service MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jennie-O Turkey Store ********

Agency Relationships

Brand Agency Service From To
******-* ****** ***** **** *********** AOR - creative 1994 present
******-* ****** ***** *** ******* media buying & planning unknown present

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Score 71: Account in Jeopardy - Hormel shuffles executive team

Subject: traditional advertising, digital, sports marketing, sponsorship

Company: Hormel Foods Corporation,  the food company whose portfolio includes: Hormel brands, Spam, Skippy and Dinty Moore. Hormel is based in Austin, Minn.

Opportunity: Recently announced a few changes to its executive lineup. Starting at the top, current CEO Jeffrey Ettinger will retire effective Oct. 30, and be succeeded by current president and COO James Snee (not to be confused with

Other executive shifts include the promotion of James Splinter to group VP of corporate strategy and Luis Marconi as group VP of grocery products. Splinter will lead Hormel's strategic growth, innovation, consumer insights, digital and e-commerce, while Marconi - who succeeds Splinter - will lead Hormel's grocery business and its portfolio of branded products, including Spam, Skippy, Hormel, Justin's and MegaMex.Marconi previously served as marketing VP for the grocery products division.

Sellers, keep in mind that Hormel planned a double-digit increase in advertising support for 2016 (more Justin's Nut Butter.

According to Winmo, PHD, Chicago. Agency readers, each of these relationships is coming up on average tenure, so be sure to get pitches together for potential work that could be available down the line. While all of the execs above were internal promotions, there is still a chance for reviews.

Additional Information

Hormel National TV Spend: According to

Hormel Digital Breakdown: Pathmatics reports that Hormel has spent $7.7 million on desktop ads in 2016 so far (850.9 million impressions). Most desktop ads have been placed site direct (76%), with the remainder running through Rocket Fuel's DSP (11%) and the Conversant ad network (5%). Top desktop destinations include:,, (Vox), (Time) and (Time).

An additional $4.6 million has been spent on video ads (261.6 million impressions). Unlike desktop ads, only 25% of video ads were placed site direct, while others were placed through ad networks BlogHer (5%), Google AdX + AdSense (2%), (2%) and Vidible (2%). Top video destinations are: (which I have seen incessantly as of late),,, and 

Mobile spend for 2016 is $895,000 (95 million impressions).

SPAM Products: iSpot reports that Spam has spent only $259,000 on national TV ads this year - down from $1.1 million for the same period last year. See chart for show targeting. The target here is most likely moms/household decision makers looking for quick meals. Keep in mind, though, that CBS has an older demo than others, so those who focus on demos others than millennials should look here for dollars. 

Per Pathmatics, Spam has spent $428,000 on desktop ads this year (23.7 million impressions) and an additional $100,000 on mobile and viceo combined (about 6 million impressions total). 

Jennie-O Turkey: According to iSpot, Jennie-O has spent only $166,000 on one national TV spot this year - down significantly from $3.5 million for the same period last year.

Pathmatics reports that JO has spent $565,000 on desktop ads this year - up from $73,600 for the same period 2015. Most of 2016's desktop ads have been placed site direct (88%), through DSP DataXu (7%) and Conversant's ad network (2%).

Jennie-O has also spent $114,000 on mobile ads and $215,000 on video ads this year. 

Hormel Food Corporation
One Hormel Pl.
Austin, MN 55912
(507) 437-5611

Steven Venenga
Vice President, Marketing - Grocery Products
(507) 437-5611