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Post Consumer Brands | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Minneapolis, Minnesota, Post Consumer Brands, formally MOM Brands, is a breakfast cereal company founded in 1919. It was also formally known as Malt-O-Meal Company. Post Consumer Brands is one of the largest cereal manufacturers in the United States.

Main Telephone (952) 322-8000
Main Fax
Primary Address
20802 Kensington Boulevard
Lakeville, MN 55044
USA

Post Consumer Brands Contacts

Contacts (5/19)
Name Title State
Roxanne B. Chief Marketing Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (952) 322-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 20802 Kensington Boulevard
Lakeville, MN
55044
USA

Paul R. Senior Vice President, Marketing & Strategy MN
Mark D. Senior Vice President & General Manager MN
Mark J. Vice President, Business Leadership Group MN
Patrick K. Vice President, Research & Development MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Malt-O-Meal *
MOM Brands *
Fruity Pebbles ******
Honey Bunches of Oats ********
Grape Nuts *

Agency Relationships


Brand Agency Service From To
*****-**** ***** ******* media buying & planning unknown present
***** ******* ****** ***** Creative 2016 present
***** ******* ***** ******* media buying & planning unknown present
***** ******* ****** ****** ********* Public Relations, Social unknown present
***** ******* ********** *********, ***. Multicultural 2016 present

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WinmoEdge

TV Opps: Cereal brand Malt-O-Meal launches new national TV ad, hikes ad spend after acquisition


Subject: TV, digital, PR

Brand: Brands and offers 34 varieties of hot and cold cereals. 

Opportunity: After acquiring and merging brands, Malt-O-Meal has had a busy year. Since the brand was acquired last year, it now seems to be benefiting from the larger marketing budget that comes with joining the portfolio of a larger company. Even though MOM was primarily a digital spender in the past, digital display has decreased significantly since last year,

With a larger marketing budget and a push to remain relevant through all of the changes, the brand has shifted its focus to national TV to drive awareness in new ways. Since January, national TV spend has been on the rise, spending $6.7 million so far, down $6.4 million from last year, iSpot reports. In its most recent effort, the brand has debuted its newest national TV spot, "Even More Cinnamon," which aired for the first time August 22 and has currently cost the brand $369,008.

With that said, food and beverage sellers should begin reaching out now to pick up any revenue as it becomes available. Look for ad dollars tied to TV, as spending here will likely increase moving forward. It also wouldn't hurt for digital sellers to make introductions, as digital still remains in the mix, even with its decreasing presence. Focus pitches around engaging female heads of household and moms with young children. 

Currently, media for the brand is still handled by Spong is handling PR.

Additional Insight

Digital Breakdown: So far this year, Pathmatics reports that Malt-O-Meal has spent $73,500 on 11 unique creatives that have driven 9.4 million total impressions. Of these ads, 98% were placed site direct versus programmatically. Top direct sites include walmart.com, popsugar.com, elnuevodia.com, coupons.com and mysavings.com. 

Compared to the same period 2015, the brand spent $357,500 on 21 creatives with 86 million impressions. Of these, only13% were placed site direct. For all of last year, the brand spent $708,600 on 37 creatives with 130 million impressions, 55% of which were placed site direct. 

Malt-O-Meal
20802 Kensington Boulevard
Lakeville, MN 55044
(952) 322-8000

Paul Reppenhagen
SVP, Marketing & Corp. Strategy
(952) 322-8000
pdreppenhagen@postholdings.com

Kyle Peterson
VP, Brand Management
(952) 322-8000
ktpeterson@mombrands.com