Gorton's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Gorton's, Inc. produces fish sticks and other frozen seafood items. The company sells its products through grocers across the U.S. and its North American food service business, sells foods to fast-food restaurants. Gorton's, Inc. is headquartered in Gloucester, MA.
|Main Telephone||(978) 283-3000|
|Main Fax||(978) 281-8295|
Gorton's, Inc. ContactsContacts (5/7)
|Judson R.||President & Chief Executive Officer||MA|
Sample of Associated Brands
|J.P. D.||Chief Financial Officer||MA|
|Chris H.||Vice President, Marketing||MA|
|Gavin K.||Director, Consumer Marketing||MA|
|Mary Beth G.||Research & Development Manager||MA|
Who is the President & Chief Executive Officer of Gorton's, Inc.?
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Campaign Imminent: Gorton's Seafood taps Connelly Partners for marketing, media duties
Subject: digital, mobile, social media, broadcast
Company: Gorton's Seafood, headquartered in Gloucester, Mass.
Opportunity: BurnsGroup will continue to work on Gorton's creative and strategy.
Gorton's is reportedly looking to "reinvigorate" the brand across packaging, products and messaging and CP is tasked with updating customer perception. In addition to changing brand perception, CP and Gorton's are aiming to widen the customer base and make more people trust the Gorton's fisherman.
Sellers - Q1 is historically Gorton's largest spend period, so be sure you are reaching out accordingly.
Incumbent: In addition to Burns Group, shops on Gorton's roster included Rinck Advertising (PR).
Media Spend: According to Kantar Media, Gorton's spent $1.1 million on measured media in 2015.
National TV Spend: Gorton's has not run any national TV spots in 2016, per iSpot. In fact, the last national ads aired in April 2015.
For full 2015, the company spent $2.5 million on two spots - "Next Generation" and "What Kids Will Love" - both of which aired from February through April. See chart for 2015 show targeting.
Digital Breakdown: Pathmatics reports that Gorton's has spent $125.300 on 66 desktop ads so far this year (24.3 million impressions). Ads were mostly run through DoubleClick's DSP (54%) and site direct (44%). Top ad destinations have included: coupons.com, delish.com, slickdeal.net, uberhumor.com and sparkpeople.com.
Gorton's has also spent $25,000 on 29 mobile ads (5.2 million impressions) and $70,000 on 10 video ads (2.6 million impressions). The majority of Gorton's digital ads (desktop, mobile and video) ran during Q1, so keep this is mind when going after revenue for next year.
For full 2015, Gorton's spent $319,000 on 48 desktop ads (29.7 impressions) and $71,000 on nine video ads, but only $1,800 on five mobile ads. Note that majority of last years ads were placed site direct (75% desktop; 95% mobile; and 73% video).
128 Rogers Street
Gloucester, MA 01930
President & Chief Executive Officer
Ms. Chris Hussey
Vice President, Marketing