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Ferrara Candy Company | Company Profile, Marketing Contacts, Media Spend, Brands




Ferrara Candy Company is a manufacturer of a variety of popular candies. The company manufactures and distributes its confections in retail and convenience stores across the U.S. Ferrara Candy Company is headquartered in Forest Park, IL.

Main Telephone (708) 366-0500
Main Fax (708) 366-5921
Primary Address
One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL 60181
USA

Ferrara Candy Company Contacts

Contacts (5/13)
Name Title State
Tom P. Chief Operating Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (708) 366-0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL
60181
USA

Elena S. Chief Marketing Officer IL
Jill M. Senior Vice President, Marketing & Brand Strategy IL
Mike F. Vice President, Grocery IL
Mark R. Vice President, Iconic Brands IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Atomic Fireballs *
Boston Baked Beans *
JawBusters *
Lemonheads *
Red Hots ***

Agency Relationships


Brand Agency Service From To
***** ****** ***** ***** ***, **** & ***** ******** Creative, Social 2015 present
******* ***** ******* *** creative, digital unknown present
******* ***** ******* ****** ** Public Relations 2016 present
********** *** creative, digital unknown present
****** ********* creative, digital unknown present

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WinmoEdge

TV, Social Media Opps: Trolli launches new campaign, debuts three TV spots, new candies


Subject: TV, digital, social media, OOH

Brand: Ferrara Candy Company

Opportunity: After launching new ads with AOR Periscope earlier this year, the brand has now released a series of three new spots, titled “Winning at Hoops.” The new “Lay Up,” “Slam Dunk,” “Hook Shot” spots play on a theme of eighties sports instructional videos, and feature NBA shooting guard James Harden. In the videos, Harden demonstrates the shot in question, which is followed up by a slo-mo instant replay in which we see his beard grow and he is able to feed himself Trolli Sour Brite Crawlers, all while in the air on the way to make his shot (thankfully, no one asked him to demonstrate defense). 

In addition to the new TV ads, the brand also launched its Trolli Sour Brite Weird Beard candies, which play off of Harden’s well known facial blanket. To create excitement around the new candy’s release, Trolli created a “Crawlers for Ballers” campaign that includes social media and in-store displays, which will debut inside 7-Eleven stores around the country. Expect TV spend to continue, as well as looking for an increase in digital. 

Therefore, sellers should be reaching out to pick up any available ad dollars linked to the current campaign. Specifically, look for upcoming TV dollars tied to Q3, as Q2 and Q3 have historically been the brands highest national TV periods. An advantage should go to those that can reach tweens/teens, particularly hobby and entertainment site sellers.

Currently, Periscope is handling digital and creative for the brand, while Legend is handling PR. 

Additional Insight

TV Breakdown: So far this year, Trolli has spent $1.3 million on national TV ads, up $300,000 from the same period last year,

Digital Breakdown: According to Moat, since the beginning of the year, Trolli has run six high impact, five video and three standard display ads on 17 publishers (<1% mobile). Of these 99% were placed site direct versus programmatic. Top ad destinations include blastr.com, syfy.com, goldenstateofmind.com, channelawesome.com, primewire.ag, jezebel.com, weather.com and workingmothertv.com. 

In comparison, for all of 2015, the brand ran 56 high impact, seven standard display and three video ads on 20 publishers (5% mobile), with 99% placed site direct. 

Winmo)
One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL 60181
(708) 366-0500

Chad Lusk
Chief Strategy Officer & SVP of Marketing
(708) 366-0500
chad.lusk@ferrarausa.com

Mark Riegel 
VP of Brand & Channel Marketing
(708) 366-0500
mark.riegel@ferrarausa.com

Allison Wyrwicz
Brand Manager
(708) 366-0500
allison.wyrwicz@ferrarausa.com