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Wells Enterprises, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Wells Enterprises, Inc. is a family-owned and managed dairy-processor with operations based in Le Mars, IA. The company's primary brands include Blue Bunny, Wal-Mart's "Great Value" brand, and Weight Watchers Ice Cream.

Main Telephone (712) 546-4000
Main Fax (712) 546-1782
Primary Address
One Blue Bunny Drive SW
Le Mars, IA 51031
USA

Wells Enterprises, Inc. Contacts

Contacts (5)
Name Title State
Mike W. President & Chief Executive Officer IA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (712) 546-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Blue Bunny Drive SW
Le Mars, IA
51031
USA

Adam B. Vice President & General Manager IA
Ken R. Senior Director, Marketing - Branded Novelties IA
Jamee C. Senior Director, Marketing Operations IA
Liz C. Senior Manager, Brand Communications IA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blue Bunny *******
Wells Enterprises, Inc. *****
Weight Watchers *
Bomb Pop *

Agency Relationships


Brand Agency Service From To
**** ***** ******* *********** multicultural 2011 present
**** ***** ***&* **** **** media buying & planning 2015 present
**** ***** ***&* **** **** media buying & planning 2015 present
**** ***** **** **** ********* & ************** public relations - brand 2015 present
**** ***** ***** ****** Public Relations, Social 2016 unknown

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WinmoEdge

Momvertising Opps: Blue Bunny moves PR, social after TV ad hike


Subject: TV, print, digital, social media, experiential, outdoor

Company: here).

Opportunity: After moving creative and media (more info below), public relations and social media AOR duties have landed at Chicago-based agency new business platform

Sellers - The bunny is back,

Additional Insight

TV Breakdown: Since last October, $16 million has gone to national TV ads (see targeting breakdown right), more than 5X the amount spent between summer 2013 and Oct. 2015, iSpot.tv reports. 

Digital Breakdown: Despite the TV spending surge, display outlays remain relatively low. Since last year, $247,000 has gone to 8.1 million desktop impressions, almost  all of which were site direct and ran July 20 to Aug. 20 on walmart.com, Pathmatics reports. 

There's been no mobile activity and only $2,900 was spent for 301,000 video impressions, which ran June 21 to July 10. Almost all of these impressions were bought through the Collective media ad network. Top targeted sites included answers.com, greatergood.com, flightaware.com, armstrongmywire.com and filmon.com. 

Blue Bunny
One Blue Bunny Dr. SW
Le Mars, IA 51031
(712) 546-4000

Adam Baumgartner 
Vice President & General Manager
(712) 546-4000
ajbaumgartner@bluebunny.com

Erin Bernethy
‚ÄčAssociate Media Director, GSD&M, Chicago
Direct Dial: (312) 552-6227
erin_bernethy@gsdm.com