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Chiquita Brands International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Chiquita Brands International, headquartered in Fort Lauderdale, FL, distributes fresh produce and healthy snacks. Chiquita Brands International and Fresh Express are a subsidiary of Cutrale-Safra Group.

Main Telephone (954) 453-1200
Main Fax (954) 462-7262
Primary Address
2051 SE 35th Street
Fort Lauderdale, FL 33316
USA

Chiquita Brands International, Inc. Contacts

Contacts (2)
Name Title State
Maureen M. Director, Brand Marketing & Category Management FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (954) 453-1200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2051 SE 35th Street
Fort Lauderdale, FL
33316
USA

Hugh D. Director, Marketing FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Amigo *
Chiquita *******
Consul *
Ferraro's Earth Juice *
Chiquita Brands International, Inc. *****

Agency Relationships


Brand Agency Service From To
******** ****** + ******* Creative unknown present
******** ***** ***** ***** Digital, Media Planning 2016 present

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WinmoEdge

Momvertising Opps Rumor: Chiquita moves media planning, buying?


Subject: Digital, online, print, outdoor, sponsorship

Brand:

Opportunity: Recently moved US media planning and buying to reportedly recently picking up global digital duties, including strategy for web, content and social media. 

Chiquita has been inactive with paid media the last year, but overseas it has been building on the "Just Smile" consumer focused brand repositioning that initially launched in Europe last year.

So, with that rebranding now stateside and summer already underway, focus your pitch more on back-to-school and Q4 awareness and direct response (DR) dollars. Q2-Q3 is historically Chiquita's top display period, but substantial ad activity occurs during Q4 too, per Moat. Therefore, start laying the groundwork for new digital campaign dollars to come at the end of the year and in 2017. 

Additional Insight

Incumbent: Generator handled Chiquita's US media planning and buying since 2009, according to The List.

Media Spend: Chiquita has spent about $1 million annually on US measured media since 2013, according to Kantar Media. Last year, display made up about half of its budget. The remainder skewed towards B2B magazines and outdoor ads.

Digital Breakdown: During the past year, 41 standard, 26 high impact and two video ads have appeared on about 350 publishers (7% mobile). Banners were placed mostly site direct but video was done programmatically, according to Moat.

Desktop has mostly targeted female focused entertainment publishers like fandango.com, hollywood.com, ew.com, marthastewart.com, bhg.com and parents.com. 

Video, which only ran earlier this month, primarily focused on hobby/interest, tech, news and entertainment publishers. Top targeted sites include youtube.com, diply.com, uxpress.com, carbuzz.com and yourdailydish.com. 

Chiquita
‚Äč
3403 McIntosh Road
Fort Lauderdale, FL 33316
(954) 462-7262

Chris Hill
Executive Vice President & General Manager
(954) 462-7262
chill@chiquita.com

Jim Hill
Director, Global Marketing (Based in Geneva)
jhill@chiquita.com