Kikkoman International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in San Francisco, California, Kikkoman International, Inc. is a food service company known for their soy sauce. With worldwide headquarters in Noda, Japan, Kikkoman International's products (in addition to soy sauce) include teriyaki, oyster and plum sauces, marinades, seasoning mixes and bread crumbs.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(415) 956-7750|
|Main Fax||(415) 956-7760|
Kikkoman International, Inc. ContactsContacts (4)
|Mike E.||Northwest Regional Manager & Senior Vice President, Sales & Marketing||CA|
Sample of Associated Brands
|Yuichi N.||Senior Vice President||CA|
|Miwa T.||Manager, Marketing Research, Public Relations & Strategy Analyst||CA|
|Jane F.||Manager, Marketing & Product Management - Foodservice||CA|
|Kikkoman International, Inc.||******|
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Q3-Q4 Media Opps: Kikkoman moves media planning, buying
Subject: Print, digital, sponsorship
Opportunity: Recently moved media planning and buying to barter shop Active International. So, sellers looking to stock up on soy sauce and revenue ahead of the holidays should approach to secure buys for Q3-Q4 and grilling season 2017.
Female-focused shelter sellers should continue to have an advantage, based on Kikkoman's display activity this year. Also, note that its banner display presence is still relatively low, but it has risen substantially this year. But, video activity has fallen off from 2015 while the number of banners has increased.
Creative is still IPG's FCB West, which has had the account since 1996, according to Winmo.
Incumbent: Initiative was on media previously
Media Spend: Kikkoman spent $6.4 million on measured media last year, up 12% from $5.7 million in 2014. Most of last year's budget, about $5.8 million, supported magazine buys. The remainder went mostly to display and cable TV ads.
National TV Breakdown: Kikkoman hasn't run a national TV ad since August 2015, according to iSpot.tv. For all of last year, $251,000 went to national TV, almost all of which put ads on Food Network during programming such as "Diners, Drive-Ins and Dives."
Digital Breakdown: Since January, 18 banners and 11 high impact ads have run on about 200 publishers (<1% mobile), 65% of which were placed programmatically versus site direct. Ads have run mainly on shelter, hobby/interest, entertainment and news publishers, Moat reports. Top targeted sites include evite.com, fsrmagazine.com, countryliving.com, goodhousekeeping.com, msn.com, bhg.com, foxnews.com and washingtonpost.com.
50 California St.
San Francisco, CA 94111
Senior Integrated Media Buyer, Digital - Active International