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Kikkoman International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in San Francisco, California, Kikkoman International, Inc. is a food service company known for their soy sauce. With worldwide headquarters in Noda, Japan, Kikkoman International's products (in addition to soy sauce) include teriyaki, oyster and plum sauces, marinades, seasoning mixes and bread crumbs. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (415) 956-7750
Main Fax (415) 956-7760
Primary Address
50 California Street
Suite 3600
San Francisco, CA 94111
USA

Kikkoman International, Inc. Contacts

Contacts (4)
Name Title State
Mike E. Northwest Regional Manager & Senior Vice President, Sales & Marketing CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (415) 956-7750
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 50 California Street
Suite 3600
San Francisco, CA
94111
USA

Yuichi N. Senior Vice President CA
Miwa T. Manager, Marketing Research, Public Relations & Strategy Analyst CA
Jane F. Manager, Marketing & Product Management - Foodservice CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Kikkoman *******
Kikkoman International, Inc. ******

Agency Relationships


Brand Agency Service From To
******** *** **** Creative 1996 present
******** ******* **** public relations unknown present
******** ****** ************* Media Buying, Media Planning 2016 present
******** *************, ***. *** **** AOR - creative 1996 present

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WinmoEdge

Q3-Q4 Media Opps: Kikkoman moves media planning, buying


Subject: Print, digital, sponsorship

Company;

Opportunity: Recently moved media planning and buying to barter shop Active International. So, sellers looking to stock up on soy sauce and revenue ahead of the holidays should approach to secure buys for Q3-Q4 and grilling season 2017.

Female-focused shelter sellers should continue to have an advantage, based on Kikkoman's display activity this year. Also, note that its banner display presence is still relatively low, but it has risen substantially this year. But, video activity has fallen off from 2015 while the number of banners has increased. 

Creative is still IPG's FCB West, which has had the account since 1996, according to Winmo.

Additional Insight

Incumbent: Initiative was on media previously

Media Spend: Kikkoman spent $6.4 million on measured media last year, up 12% from $5.7 million in 2014. Most of last year's budget, about $5.8 million, supported magazine buys. The remainder went mostly to display and cable TV ads.

National TV Breakdown: Kikkoman hasn't run a national TV ad since August 2015, according to iSpot.tv. For all of last year, $251,000 went to national TV, almost all of which put ads on Food Network during programming such as "Diners, Drive-Ins and Dives."

Digital Breakdown: Since January, 18 banners and 11 high impact ads have run on about 200 publishers (<1% mobile), 65% of which were placed programmatically versus site direct. Ads have run mainly on shelter, hobby/interest, entertainment and news publishers, Moat reports. Top targeted sites include evite.com, fsrmagazine.com, countryliving.com, goodhousekeeping.com, msn.com, bhg.com, foxnews.com and washingtonpost.com. 

Kikkoman 
50 California St.
Suite 3600
San Francisco, CA 94111

Elizabeth Gibson
Marketing Specialist
(415) 956-7750
egibson@kikkoman.com

Amanda Kresback
​Senior Integrated Media Buyer, Digital - Active International
(845) 735-1700
akresbac@activeinternational.com