Jelly Belly Candy Co. | Company Profile, Marketing Contacts, Media Spend, Brands
Jelly Belly Candy Co., headquartered in Fairfield, CA, is a producer of jelly beans and other candy products. Aside from jelly beans, the company produces candy corn, chocolate candies, gummies, licorice and nuts.
|Main Telephone||(707) 428-2800|
|Main Fax||(707) 423-4436|
Jelly Belly Candy Co. ContactsContacts (5/12)
|Ryan S.||Chief Sales & Marketing Officer||CA|
Sample of Associated Brands
|Lisa B.||Chief Executive Officer||CA|
|John P.||Vice President, Specialty Sales||CA|
|Mike B.||Senior Vice President, Global Operations & Distribution||CA|
|Rob S.||Vice President, Global Marketing||CA|
|Jelly Belly Candy Co.||*******|
|Confections by Jelly Belly||*|
|Bertie Bott's Every Flavor Beans||*|
|Gummi Bears & Wiggle Worms||*|
Who is the Chief Sales & Marketing Officer of Jelly Belly Candy Co.?
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Future Possibility Update: Jelly Belly CEO set to retire
Update (3/5): Jelly Belly President and COO Robert Simpson has announced that he will retire, effective March 31. Lisa Rowland Brasher will take the position of president and CEO, becoming the fifth generation of the Goelitz-Rowland family to lead the company. She will report to her father, Herman Rowland, who is chairman of the board. Brasher joined Jelly Belly in 1982 and has since held a number of roles from customer service representative to accounts payable, HR and sales merchandising. She joined the executive team as corporate director in 1990. The appointment of a new CEO causes Jelly Belly’s score to jump very slightly, from 42 to 48, which places it just outside of “Close Watch” status at No. 221 on the VAI. In January, the company named a new CMO (more below), so reach out now as these two new execs look to “accelerate” global and domestic business.
Subject: event marketing, sponsorship, digital, traditional, social media, outdoor, TV
Company: Jelly Belly, headquartered in Fairfield, Calif., is a producer of jelly beans and other candy products, such as candy corn, chocolate candies, gummies, licorice and nuts.
Opportunity: Promoted Ryan Schader as its new chief sales and marketing officer to develop the brand's global presence. With Easter coming up, start engaging the new CMO now. Jelly Belly has big plans to accelerate its US and global business objectives. Jelly Belly's top media spending periods historically are Q1 to support Easter and Q4 for the winter holiday period.
Experience: Schader previously served as EVP of sales and marketing for the candy company. He joined Jelly Belly in 1993 as a capital projects manager. He reports to President and COO Bob Simpson, who said Schader will help Jelly Belly “accelerate [its] global and domestic business objectives, and better leverage our unique position in the marketplace.” He went on to say that, given the current business climate and consumer demand, it's the “perfect time to implement these organizational changes.”
Jelly Belly also appointed Michael Meissner VP of international sales, reporting to Schader.
Competitors: Hershey Co., Haribo, Chupa Chups, Brach's, See's Candies, Mars
Media Spend: Jelly Belly spent $2.7 million on measured media in 2013. Majority of this ($1.9 million) was allocated to print ads, with the remainder being spent on broadcast, digital and out-of-home.
Agency Relationships: According to The List, Elevendy is responsible for creative.
Jelly Belly Candy Company
One Jelly Belly Lane
F airfield, CA 94533
Chief Sales & Marketing Officer
Vice President, Global Marketing
Manager, Event Marketing