Weis Markets, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Sunbury, PA, Weis Markets, Inc. is a supermarket chain founded in 1912. Weis Markets also operates SuperPetz, Mr. Z's and King's and their private brand labels include Dutch Valley, Carnival and Big Top.
|Main Telephone||(570) 286-4571|
|Main Fax||(570) 286-3286|
Weis Markets, Inc. ContactsContacts (5/8)
|Scott F.||Chief Financial Officer & Senior Vice President, Treasury||PA|
Sample of Associated Brands
|Jonathan W.||Vice Chairman, Chief Executive Officer & President||PA|
|Harold G.||Senior Vice President, Real Estate & Development||PA|
|Jim M.||Senior Vice President, Human Resources||PA|
|Ron B.||Vice President, Marketing & Advertising||PA|
|Mr. Z's Food Mart||*|
|Scot's Lo Cost||*|
Who is the Chief Financial Officer & Senior Vice President, Treasury of Weis Markets, Inc.?
Who is the marketing contact for grocery stores in PA
What is the email of the Vice Chairman, Chief Executive Officer & President of Weis Markets, Inc.?
What is direct phone of the Senior Vice President, Real Estate & Development of Weis Markets, Inc.?
Who is the creative agency of Weis Markets, Inc.?
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Print, Direct Response Opps: Weis Markets taps InnerWorkings for print marketing
Subject: print, radio, digital
Company: Winmo), headquartered in Sunbury, Pa. Weis also operates SuperPetz, Mr. Z’s and King’s and has 165 stores in Pa., Md., NY, NJ and WV.
Opportunity: Weis has signed a deal with InnerWorkings in an effort to enhance its marketing supply chain . InnerWorkings will develop marketing print strategies, POS displays, direct mail campaigns and loyalty programs for the supermarket chain. Additionally, IW will help ensure brand consistency for Weis and expand its supplier network.
Brian Holt, VP of advertising and marketing for Weis said that the company was looking to expand its marketing impact and increase ROI, adding that IW shared the company’s passion for “upholding the 100-year-old brand’s identity.” Therefore, print, radio and digital sellers in the Northeast should look for revenue here in 2016. Focus pitches to Weis on the company’s value, as larger chains are able to undercut the smaller chain from a price perspective.
Media Spend: Kantar Media estimates Weis’ 2014 measured media spend at $3.7 million – up 23% from 2013. Most of this was allocated to print ads (74.9%) and the remainder went to radio ads (24.6%).
Digital Breakdown: According to Moat, Weis has run 42 display ads on 172 publishers so far this year (5% mobile). Top ad destinations include wbng.com (Binghamton, NY), bnd.com (Belleville News-Democrat, Ill.), likes.com, 247sports.com and drudgereport.com. Weis placed 47% of these ads site direct compared to programmatically. For the same period 2014, the chain only ran six display ads on three publishers.
1000 S. 2nd St.
Sunbury, PA 17801
Vice President, Advertising & Marketing