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Aldi Food Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Aldi Food Stores, Inc. operates a grocery store chain that offers limited inventory of private label goods for discount prices.

Main Telephone (630) 879-8100
Main Fax (630) 879-8410
Primary Address
1200 North Kirk Road
Batavia, IL 60540
USA

Aldi Food Stores, Inc. Contacts

Contacts (5/8)
Name Title State
Chuck Y. President IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (630) 879-8100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1200 North Kirk Road
Batavia, IL
60540
USA

Terry P. Chief Financial Officer IL
Kevin E. Vice President, Global Business Coordination- Logistics IL
Jennifer E. Director, Corporate Purchasing IL
Brian R. Director, Store Operations IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aldi Food Stores, Inc. ********

Agency Relationships


Brand Agency Service From To
**** **** ******, ***. ****** ********** AOR - creative, media buying & planning 2009 present
**** **** ******, ***. ********* ****** ******* media buying & planning unknown present
**** **** ******, ***. ***** ********* public relations unknown present

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Who is the President of Aldi Food Stores, Inc.?

Who is the marketing contact for grocery stores in IL

What is the email of the Chief Financial Officer of Aldi Food Stores, Inc.?

What is direct phone of the Vice President, Global Business Coordination- Logistics of Aldi Food Stores, Inc.?

Who is the AOR - creative, media buying & planning agency of Aldi Food Stores, Inc.?

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WinmoEdge

Rumor - Aldi 2017 media RFPs being issued soon?


Subject: TV, radio, print, digital, video, social media

Company: Aldi, grocery store where you have to bring your own bags and deposit a quarter to get a shopping cart. 

Opportunity: We've received a tip that 2017 media RFPs will be issued shortly, perhaps as soon as the beginning of November. We've been unable to confirm what types of partners will be RFP'd, but it's a sign that you need to be top-of-mind with in-house and agency decision makers now.  

Aldi's ad budget is mostly TV supported by radio, social media and newspaper "hey, we're open and here's some deals" ads. Digital outlays have been low in the past but they finally started rising this year. So, there's lots of revenue potentially up for grabs here, particularly if you have high reach among urban mature millennials, particularly moms, whose aggressive US expansion strategy, larger national buys shouldn't be far off, as well. 

Media planning and buying is at IPG's

Additional Insight

Media Spend: $50.3 million went to measured media last year, up 14% from $44.3 million in 2014, according to Kantar Media. Last year, almost half of this budget, about $21.7 million, supported spot TV buys. The remainder primarily went to English and Spanish-language newspapers, national spot, radio and display.

TV Breakdown: Since last October, $1.7 million has been spent on national TV ads (see targeting right), up from $267,000, according to iSpot.tv.

Digital Breakdown: Since January, $371,000 has gone to 67.6 million desktop impressions, almost half of which were site direct and 35% of which were bought from DSP RadiumOne. Ads have run mostly on dallasnews.com, ebay.com, food.com, foodnetwork.com, coupons.com, youtube.com, ajc.com and cnn.com, per Pathmatics

Mobile spending has been low, but $128,400 did fuel 5.2 million video impressions, 87% of which were site direct. Almost $102,000 was spent on 3.1 million impressions on foodnetwork.com. Other top targeted sites are cookingchanneltv.com cnn.com and tmz.com. 

1200 North Kirk Road 
Batavia, IL 60540 
(630) 879-8100

Kimberly Tansor
​Manager, Advertising
Direct Dial:  (630) 879-8100 ext. 5283
kimberly.tansor@aldi.us

Bridget Lynn
Vice President & Partner - Portfolio Management - UM, Detroit
Direct Dial: (248) 554-4320
bridget.lynn@umww.com