Smart & Final, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Commerce, CA, Smart & Final, Inc. is a chain of food and supply stores throughout the United States. In addition to the Smart & Final name, Smart & Final, Inc. also operates under the brands Henry's Farmers market and Sun Harvest Market.
|Main Telephone||(323) 869-7500|
|Main Fax||(323) 869-7860|
Smart & Final, Inc. ContactsContacts (4)
|Eleanor H.||Chief Marketing Officer||CA|
Sample of Associated Brands
|Gary S.||Vice President, Advertising||CA|
|Todd F.||Director, Private Label Marketing||CA|
|Marisol M.||Vice President, Communications & Community Relations||CA|
|Smart & Final, Inc.||*******|
Who is the Chief Marketing Officer of Smart & Final, Inc.?
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H1 Media Opps: Smart & Final moves media amid ad hike
Subject: TV, radio, digital
Opportunity: The rival to s as media AOR, opening up ad revenue for Southwest and Northwest sellers. Don't discount this relatively small account. Sure, spending has been low in the past but TV and digital outlays have been up the past two years.
Besides local news sellers, revenue should be in play for weather and entertainment sites, based on S&F's display presence the last year. Revenue should be available year-round but Q2 has been the grocer's top advertising period since 2015, Kantar Media reports.
Media Spend: $2.2 million was spent on measured media through the end of Q2, almost twice as much as the $1.3 million spent for all of 2015, according to Kantar. The bulk of spending this year has supported spot TV, national spot radio and display ads.
Digital Breakdown: Since last November, $70,700 has gone to display. 71% of which was desktop and the bulk of which ran April-July. About 76% of the 21 million impressions were bought via ad network Gogle AdX + AdSense, while 15% were bought site direct.
Top targeted sites includelosangles.cbslocal.com, youtube.com, realtor.com, slickdeals.net, foxnews.com, cbslocal.com, weather.com and drudgereport.com, per Pathmatics.
Smart & Final, Inc.
600 Citadel Dr.
Commerce, CA 90040
Chief Marketing Officer