Back to All Companies

Smart & Final, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Commerce, CA, Smart & Final, Inc. is a chain of food and supply stores throughout the United States. In addition to the Smart & Final name, Smart & Final, Inc. also operates under the brands Henry's Farmers market and Sun Harvest Market.

Main Telephone (323) 869-7500
Main Fax (323) 869-7860
Primary Address
600 Citadel Drive
Commerce, CA 90040
USA

Smart & Final, Inc. Contacts

Contacts (4)
Name Title State
Eleanor H. Chief Marketing Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (323) 869-7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 Citadel Drive
Commerce, CA
90040
USA

Gary S. Vice President, Advertising CA
Todd F. Director, Private Label Marketing CA
Marisol M. Vice President, Communications & Community Relations CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Smart & Final, Inc. *******

Agency Relationships


Brand Agency Service From To
***** & *****, ***. ***** ***, ***. Media Planning 2016 present
***** & *****, ***. ********* Creative present present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Marketing Officer of Smart & Final, Inc.?

Who is the marketing contact for grocery stores in CA

What is the email of the Vice President, Advertising of Smart & Final, Inc.?

What is direct phone of the Director, Private Label Marketing of Smart & Final, Inc.?

Who is the Media Planning agency of Smart & Final, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

H1 Media Opps: Smart & Final moves media amid ad hike


Subject: TV, radio, digital

Company:

Opportunity: The rival to s as media AOR, opening up ad revenue for Southwest and Northwest sellers. Don't discount this relatively small account. Sure, spending has been low in the past but TV and digital outlays have been up the past two years.

Besides local news sellers, revenue should be in play for weather and entertainment sites, based on S&F's display presence the last year. Revenue should be available year-round but Q2 has been the grocer's top advertising period since 2015, Kantar Media reports.

Additional Insight

Media Spend: $2.2 million was spent on measured media through the end of Q2, almost twice as much as the $1.3 million spent for all of 2015, according to Kantar. The bulk of spending this year has supported spot TV, national spot radio and display ads. 

Digital Breakdown: Since last November, $70,700 has gone to display. 71% of which was desktop and the bulk of which ran April-July. About 76% of the 21 million impressions were bought via ad network Gogle AdX + AdSense, while 15% were bought site direct.

Top targeted sites includelosangles.cbslocal.com, youtube.com, realtor.com, slickdeals.net, foxnews.com, cbslocal.com, weather.com and drudgereport.com, per Pathmatics

Smart & Final, Inc. 
600 Citadel Dr.
Commerce, CA 90040 
(323) 869-7500

Eleanor Hong
Chief Marketing Officer
(323) 869-7500
eleanor.hong@smartandfinal.com