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Smart & Final, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Commerce, CA, Smart & Final, Inc. is a chain of food and supply stores throughout the United States. In addition to the Smart & Final name, Smart & Final, Inc. also operates under the brands Henry's Farmers market and Sun Harvest Market.

Main Telephone (323) 869-7500
Main Fax (323) 869-7860
Primary Address
600 Citadel Drive
Commerce, CA 90040

Smart & Final, Inc. Contacts

Contacts (4)
Name Title State
Eleanor H. Chief Marketing Officer CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (323) 869-7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 Citadel Drive
Commerce, CA

Gary S. Vice President, Advertising CA
Todd F. Director, Private Label Marketing CA
Marisol M. Vice President, Communications & Community Relations CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Smart & Final, Inc. *******

Agency Relationships

Brand Agency Service From To
***** & *****, ***. ***** ***, ***. Media Planning 2016 present
***** & *****, ***. ********* Creative present present

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CA wholesaler Smart & Final's new CMO looks to drive traffic & growth post-IPO

Subject: traditional, newspapers, social media, digital

Company: Smart & Final, headquartered in Commerce, Calif., operates approximately 250 grocery and foodservice stores under the “Smart & Final,” “Smart & Final Extra!” and “Cash & Carry Smart Foodservice” names in California, Oregon, Washington, Arizona, Nevada and Idaho.

Opportunity: Recently hired a new CMO ahead of going public, so look for increased digital, social media and traditional opportunities as the West Coast-based company tries to expand its offerings and drive growth. 

Additional Insight

Experience: Named Eleanor Hong as CMO in February. Hong has previously served as SVP of marketing for Kohls and VP of marketing for Toys “R” Us.

Marketing Efforts: Smart & Final intends to continue investing in marketing for its private label products and perishable products in Smart & Final stores. The company also intends to expand marketing programs in Smart & Final and Cash & Carry stores. Specifically, the company will drive growth through direct marketing activities and the optimization of marketing channels, such as social media, which will be expanded to include specific sponsored blogs, Facebook and Twitter streams. 

Remodels and Conversions: Since 2008, Smart & Final has completed 43 Extra! store conversions and has relocated 20 legacy Smart & Final stores as Extra! stored. The company plans to continue converting larger legacy stores to the Extra! format, with 14 planned for 2014 – five of which have been completed.  The company is also planning around 20 remodels on Smart & Final legacy stores that are not candidates for conversion. 

Competitors:  Among Smart & Final’s competitors are conventional grocers such as Albertson’s, Kroger and Safeway; discounter and warehouse clubs such as Costco Wholesale; mass merchandisers such as Walmart and Target; foodservice delivery companies such as Sysco and US Foods; and online retailers and specialty stores. 

Media Spend: 2013 measured media spend for Smart & Final was $2.9 million, down 21.6% from 2012′s $3.8 million. Expect media spend to increase again, however, since a new person is in charge of leading marketing efforts. Overall advertising costs, however, rose $1 million.

Smart & Final 
600 Citadel Dr.
Commerce, CA 90040
(323) 869-7500

Eleanor Hong 
Chief Marketing Officer
(323) 869-7500

Gary Somes 
Vice President, Advertising
(323) 869-7500