Seaboard Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Shawnee Mission, KS, Seaboard Corporation is a network of service oriented companies founded in 1916. Seaboard Corporation's companies include Seaboard Marine, and Seaboard Food.
|Main Telephone||(913) 676-8800|
|Main Fax||(913) 261-2626|
Seaboard Corporation ContactsContacts (5)
|Terry H.||Chief Executive Officer - Seaboard Foods||KS|
Sample of Associated Brands
|Steven B.||Chairman, President & Chief Executive Officer||KS|
|Robert S.||Executive Vice President & Chief Financial Officer||KS|
|David P.||Assistant Vice President, International Sales||KS|
|David E.||Director, Marketing||KS|
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Biz, Travel, Foodie Media Opps: Seabourn Cruise launches first campaign from new AOR
Subject: digital, social media, luxury, print
Company: Seabourn Cruise Line, the luxury cruise line that's part of Carnival Cruise Lines Group.
Opportunity: Launched its first campaign from new AOR here). Dubbed "Extraordinary Worlds,” the magic carpet ride of a campaign (don't you dare close your eyes!) is designed to position Seabourn as a top luxury lifestyle brand. The brand continues to eschew millennials for older affluent travelers, including those who have never cruised before. So, Gen X- and boomer-focused sellers should continue to go after revenue for Q4 and Wave Season (Jan-March), typically the top advertising periods for cruise brands.
Examples of new Seabourn placements include video, print, mobile, display and social in publications such as The Wall Street Journal, The New York times, Travel + Leisure and Conde Nast Traveler. Also, ads are running on Facebook and Instagram. Parent Carnival is consolidating media planning and buying at Omnicom's here).
Digital Breakdown: Besides travel endemic and business/news sellers, foodie and entertainment sellers should reach out too. Moat reports that much of Seabourn's display activity also include sites such as savenur.com, bonappetiti.com, cbs.com, bet.com and marthastewart.com.
Seabourn Cruise Line
300 Elliott Ave. W.
Seattle, WA 98119
Senior Manager, Direct Marketing & Advertising(
Director, Marketing Communications