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American Express Company | Company Profile, Marketing Contacts, Media Spend, Brands




With over 150 years of experience, the American Express Company, headquartered in New York, NY, is one of the leading financial services companies in the world. American Express provides travel, consulting, financial, and card service to consumers, corporations, and small businesses in countries all over the world. Although card services makes up the majority of the company's revenue, the travel agency division also thrives.

Main Telephone (212) 640-2000
Main Fax (212) 619-9743
Primary Address
Three World Financial Center
200 Vesey Street
New York, NY 10285-4803
USA

American Express Company Contacts

Contacts (5/125)
Name Title State
Anre W. President, Global Merchant Services & Loyalty NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 640-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Financial Center
200 Vesey Street
New York, NY
10285-4803
USA

Ken C. Chairman & Chief Executive Officer NY
Glenda M. President & General Manager - Enterprise Strategic Partnerships NY
Kevin C. Chief Human Resources Officer NY
Robert C. Vice President & Chief Marketing & Product Officer, American Express Centurion & Federal Savings Banks NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
OPEN: The Small Business Network *
American Express Business *
American Express Company *********
Delta SkyMiles Card ********
American Express Gold Card ****

Agency Relationships


Brand Agency Service From To
******** ******* ******** ********** digital unknown present
******** ******* ****, ********* & ****** ******** ********* Media Buying, Media Planning unknown present
******** ******* ****, ********* & ****** ******** ********** digital unknown present
******** ******* ******* ********** digital 1980 present
******** ******* ******* ******** ****** Creative unknown present

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WinmoEdge

Q4-H1 Media Opps: American Express to increase marketing levels, digital focus


Subject: Digital, TV, outdoor, social media, sponsorship

Company: American Express 

Opportunity:  American Express announced in its Q3 earnings call that looking towards next quarter, it plans to continue providing elevated marketing support for its different offerings. For starters, EVP Jeff Campbell stated that the AmEx plans to "continue building upon its digital marketing capabilities [to] bring on a record number of new card members this year with expanded acquisition campaigns, both in the U.S. and key international markets." 

He went on to state that the company will also be increasing marketing efforts to support its Platinum Card franchise, which announced some big changes earlier this month, including expanded travel benefits for US consumers and small business Platinum products. "These new benefits are just one step in a series of further enhancements that we plan to make to the Platinum product over the course of the next year," said Campbell.

As a result, he explained that AmEx now anticipates that marketing and promotion expenses during Q4 will be significantly higher for that period and for the entire year, expecting spend to be more than 10% above its 2015 close). This follows the here), 

With that said, expect ad spend to continue to be up through the end of the year, with special attention on digital. So, digital sellers, if you haven't already, be sure to reach out now to pick up any ad dollars as they become available. Specifically, look for ad dollars tied to driving awareness of the company's Platinum business and increasing new card members. Currently, according to Winmo, WPP’s DigitasLBi, NY is on digital. Keep in mind that most of AmEx's digital dollars are programmatic. 

Additional Insight

Media Spend: Kantar Media reports that American Express allocates the largest portion of its media spend towards broadcast, primarily network and cable TV. Search takes up the second largest amount of spending, followed by digital display, print, out-of-home (OOH), sponsorship and radio. 

TV Breakdown: According to

Digital Breakdown: Per Pathmatics, although you can see that AmEx's digital spend has decreased through desktop and video since last year, the company only recently made plans to hike its digital efforts.

So, expect spending in these channels to increase significantly through the end of the year and into next. Since January, desktop ads were placed 40% site direct, 40% through ad networks and 19% through DSP, with top ad destinations including ebay.com, newegg.com, tripadvisor.com (TripAdvisor, Inc.), aol.com and flyertalk.com.

While mobile ads were placed 61% site direct, 30% through ad networks and 8% through DSP.

Video ads were placed 27% site direct, 25% through ad networks, 21% through DSP and 26% unknown. 

Digital Spend 2016 (YTD) 2015 (Jan-Oct)
Desktop $32.7 million $49.5 million
Mobile $3.4 million $2.4 million
Video $6 million $16.3 million 


American Express
Three World Financial Center
200 Vesey St.
New York, NY 10285
(212) 640-2000

Elizabeth Rutledge 
Executive Vice President, Global Advertising & Media
(212) 640-2000
elizabeth.rutledge@aexp.com

David Rabkin
EVP & GM, Global Marketing & Commercial Services
(212) 640-2000
david.rabkin@aexp.com

Rich Lehrfeld
SVP, Global Brand Marketing & Communications
​Direct: (212) 640-0645
rich.lehrfeld@aexp.com