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Intuit, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Intuit Inc. is a software company that provides business, financial management and tax solutions for small businesses, consumers and accountants. The company's headquaters are located in Mountain View, CA.

Main Telephone (650) 944-6000
Main Fax (650) 944-3699
Primary Address
Post Office Box 7850
Mountain View, CA 94039-7850
USA

Intuit, Inc. Contacts

Contacts (5/63)
Name Title State
Scott C. Founder & Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 944-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 7850
Mountain View, CA
94039-7850
USA

Rob L. Senior Vice President, Corporate Communications & Chief Communications Officer CA
Brad S. Chairman & Chief Executive Officer CA
Lucas W. Chief Marketing & Sales Officer CA
Guy L. Senior Vice President, Global Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ProSeries *
QuickBooks ********
Quicken *******
TurboTax Consumer ********
Intuit, Inc. ********

Agency Relationships


Brand Agency Service From To
*********.*** ****** ***** ************** AOR - public relations unknown present
******, ***. ****** ***** ************** AOR - public relations 2002 present
******, ***. ********** - ******** Creative, Digital, Social 2014 present
****.*** ******* ********* ********* & ***** Digital 2016 present
********** ******* ********* ********* & ***** Digital 2016 present

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Who is the Founder & Chairman of Intuit, Inc.?

Who is the marketing contact for Financial Services in CA

What is the email of the Senior Vice President, Corporate Communications & Chief Communications Officer of Intuit, Inc.?

What is direct phone of the Chairman & Chief Executive Officer of Intuit, Inc.?

Who is the AOR - public relations agency of Intuit, Inc.?

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WinmoEdge

Score 91 - Review Imminent: Intuit hires new CMO ahead of tax season


Subject: B2B, digital, print

Company: Intuit, Mountain View, Calif.-based developer of tax and financial software such as TurboTax and QuickBooks. 

Opportunity: Hired Lucas Watson as chief marketing and sales officer, effective August 22. Reporting to Brad Smith, chairman and CEO, he'll lead Intuit's global marketing and sales organization. Therefore, with tax season around the corner, agencies should start putting intros together now. His email appears to be working already. Maybe IT is just putting his desk together ahead of time, but it's worth a try reaching out now to get headstart on your competition. 

We hear QuickBooks' programmatic recently moved from

However, Intuit's creative relationships all appear to be past average AOR tenure (2.5-3 years). So, start with advertising work, though Watson will certainly evaluate his entire agency roster.

Sellers - focus your pitch on TurboTax since tax season planning should begin shortly. News and entertainment sellers should have an advantage, based on last tax season's display presence.

Additional Insight

Experience: Watson was with Google since 2011 as VP of global brand solutions and innovations. Before that, he spent almost 20 years at P&G, culminating as global marketing director of digital business strategy. 

Watson succeeds Caroline Donahue, who retired in February after 21 years at Intuit. 

Media Spend: Intuit spent $149.4 million on measured media in 2015, according to Kantar Media. For that period, Intuit spent most heavily on display, which accounted for $35.6 million of spending. 

TV Breakdown: $80.6 million has gone to TurboTax's national TV ads the last 12 months, up from $53 million million over the prior year period, according to

Digital Breakdown: During the last six months, 154 banners and 215 high impact ads have run on about 2,100 publishers (<1% mobile), 65% of which were placed site direct versus programmatically. About 37 video ads appeared on 514 sites, 74% of which were placed programmatically,

Desktop and video has primarily targeted news and entertainment publishers. Top targeted sites include live.com, aol.com, msn.com, yahoo.com, foxnews.com, cnn.com, msn.com, aol.com, hulu.com, washingtonpost.com and techcrunch.com. 

Intuit
2535 Garcia Ave.
Mountain View, CA 94043
(800) 446-8848

Lucas Watson
Chief Sales & Marketing Officer (Officially starts Aug. 22)
(800) 446-8848
‚Äč_watson@intuit.com

Mike Zeman
Director & Head, Marketing & Business Development – Consumer Ecosystem Group
(650) 944-6000
mike_zeman@intuit.com