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National Life Group | Company Profile, Marketing Contacts, Media Spend, Brands

National Life Group is a diversified network of financial service companies. Companies within the network offer life insurance, annuity and investment products to help individuals, families and businesses pursue their financial goals. National Life Group is headquartered in Montpelier, Vermont and maintains operations throughout the United States.

Main Telephone (802) 229-3333
Main Fax (802) 229-7000
Primary Address
One National Life Drive
Montpelier, VT 05604

National Life Group Contacts

Contacts (5/7)
Name Title State
Mehran A. Chairman & Chief Executive Officer VT
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (802) 229-3333
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One National Life Drive
Montpelier, VT

Beth R. President - NLG Foundation VT
Matthew D. Senior Vice President, Strategic & Business Development VT
Michelle J. Second Vice President, Marketing VT
Chris G. Vice President, Communications VT

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Associated Brands

Brand Media Spend
National Life Insurance Company *

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Financial service company National Life hires marketer

The Story
Financial service provider National Life Group announced it hired a chief marketing officer to boost its marketing efforts, according to InsuranceNewsNet.
Vincent Vitiello joins the company as CMO, most recently he worked for insurance company Allianz of America. There he was chief business development and marketing officer.
Before Allianz, Vitiello was senior vice president at MetLife insurance company, where he worked in marketing and sales. Vitiello is experienced in marketing to African-American, Hispanic and Asian market segments, and has been honored by the Chinese American Insurance Association and the Korean American Insurance Association.
Montpelier, Vt.-based National Life offers financial services and products, including life insurance and annuity and investment products. The company has about 900 employees and more than 700,000 customers.
The Research
National Life Vice President of Communications and Government Relations Chris Graf spoke with WinmoEdge on Vitiello’s new role.
He said Vitiello will oversee all marketing efforts for both independent and career insurance distribution channels.
“Sales across all our business lines were up 53 percent, so we’ve done astonishingly well in the last year,” he said. “There are goals to increase that dramatically in this coming year, and Vince’s task is to take that to the next level. He has a strong background with larger companies, and has done it all throughout his career.”
Graf said National Life does not advertise directly to the end consumer, but focuses on representatives like producers and financial professionals.
“It’s an intensive marketing campaign,” he said.
Graf said with so much uncertainty, the economy is a huge challenge no matter the industry. He said National Life has taken lessons from the last six-to-eight months and has positioned itself to withstand the environment by delivering on promises and making responsible business decisions.
“Some of it is just telling our story in this market. For a number of businesses right now it’s a question of waiting for people to regain confidence,” he said. “We also think that our product line is well positioned for these very uncertain times, with guarantees that are in products.”
According to Graf, the company does not work with any outside agencies. He said there are no immediate plans to do so, but said it would be looked at in the future.
“I think that’s one of the things that will be decision for the CMO in the next few months. Branding, advertising, finding target audiences; those are some of the things he needs to get a handle on the next few months,” he said.

National Life Group
One National Life Drive
Montpelier, VT 05604
(802) 229-3333
Michelle Jones
Second Vice President, Marketing, Communications & Agency Development
(802) 229-3333 / x. 3070
Vincent Vitiello
Chief Marketing Officer
(802) 229-3333