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USAA | Company Profile, Marketing Contacts, Media Spend, Brands




USAA, headquartered in San Antonio, TX, is the only fully integrated financial institution for military personnel. USAA's services are available to active duty officers in the military, spouses and adult children of USAA members, National Guard and Selected Reserve members and officers in commissioning programs such as the ROTC and Academy.

Main Telephone (210) 531-8722
Main Fax (210) 498-0299
Primary Address
9800 Fredericksburg Road
San Antonio, TX 78288
USA

USAA Contacts

Contacts (5/57)
Name Title State
Chris T. Chief Communications Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (210) 531-8722
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9800 Fredericksburg Road
San Antonio, TX
78288
USA

Heather C. Chief Technology & Digital Officer TX
Chris O. Chief Creative Officer TX
Stuart P. Chief Executive Officer TX
Reginald S. Deputy Chief Human Resource Officer & Senior Vice President TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
USAA *********

Agency Relationships


Brand Agency Service From To
**** ***** Creative 2016 present

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WinmoEdge

Campaign Imminent: USAA moves creative, media to Publicis


Subject: TV, digital, social media, 

Company: USAA

Opportunity: The massive insurance account, including creative, media and PR, has MSL Group.

USAA will be fully transitioned to Publicis by the end of Q1, so start making introductions now to secure new campaign ad dollars. Q2 and Q4 have been the insurer's top advertising periods since at least 2013, according to Kantar Media. We'll keep you posted as we learn more about who's handling what. 

Additional Insight

Incumbent: MullenLowe, which began work in March (research Diversity isn't just an old wooden ship. Initiative had media and Fleishman Hillard had PR. Merkle assisted with USAA's social bushiness, as well.

Media Spend: According to Kantar Media, USAA has spent about $150 million annually on measured media since 2013, according to Kantar Media. Last year, broadcast continued to make up he bulk of budget, though network TV buys continued to decline. Most of the remaining budget went to search, display and magazines. 

TV Breakdown: Since last October, $114.3 million has gone to national TV ads (targeting right), up from $91.6 million during the same prior  year period, iSpot.tv reports.

Digital Breakdown: $3.4 million has garnered 327.5 million desktop impressions the past year, 88% of which were site direct buys, per Pathmatics. About $1.4 million was spent on 81.1 million impressions on espn.com. Other top targeted desktop partners include military.com, legion.org, nfl.comm, realtor.com, mlb.com, foxnews.com and cbssports.com.

$1.2 million has gone to 50.6 million video impressions, 90% of which were bought direct from sites such as foxnews.com, sports.yahoo.com, mlb.com, espn.com and crackle.com.

Almost $556,000 has gotten 91 million mobile impressions, 80% of which were direct with many of the same desktop and mobile partners, including espn.com, nfl.com, military.com and cbssports.com. 

USAA
10750 McDermott Freeway
San Antonio, TX 78288
(210) 531-8722

Roger Adams 
Chief Marketing Officer
(210) 531-8722
roger.adams@usaa.com