The Mutual of Omaha Companies | Company Profile, Marketing Contacts, Media Spend, Brands
The Mutual of Omaha Companies offer a full line of insurance and financial services to individuals, small businesses and employers. Mutual of Omaha also serves clients through multiple subsidiaries that handle insurance and banking operations. The company is headquartered in Omaha, NE.
|Main Telephone||(402) 351-7600|
|Main Fax||(402) 351-2775|
The Mutual of Omaha Companies ContactsContacts (5/21)
|Stephanie P.||Chief Marketing Officer & Executive Vice President||NE|
Sample of Associated Brands
|James B.||Chief Executive Officer||NE|
|Mike L.||Chief Information Officer & Executive Vice President||NE|
|Richard H.||Chief Investment Officer||NE|
|David D.||Chief Financial Officer & Executive Vice President||NE|
|The Mutual of Omaha Companies||********|
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Score 66 – On the Brink: Mutual of Omaha names CMO
Subject: TV, print, digital
Company: Mutual of Omaha (MOO), financial services and mutual insurance company.
Opportunity: Named Stephanie Pritchett as EVP and CMO. This is MOO’s first CMO and follows the retirement of John Hildenbiddle, who was SVP of brand management and PR. Pritchett joins MOO from Hartford Financial Services Group, where she was chief marketing and strategy officer. MOO has reduced its display and TV spend in 2015, but the appointment of a CMO should signal a resurgence in 2016. Therefore, reach out to Pritchett as she begins to set a marketing strategy for MOO. According to The List, Horizon handles media buying and planning for MOO.
Other Executive Hires: In April, MOO added James Blackledge as CEO. Along with Pritchett, MOO also named Dan Martin as EVP for individual and group insurance and Mike Lechtenberger as EVP and CIO.
Media Spend: According to Kantar Media, MOO spent $35.9 million on measured media in 2014 – up 0.12% from 2013. This was mainly split between broadcast ads ($15.4 million) and print ads ($15.2 million), while the remainder went largely to OOH ($1.5 million).
TV Breakdown: ISpot.tv reports that MOO has spent $9.7 million on national TV ads so far this year – down from $11.7 million for the same period 2014. For 2015, the most money has been spent to air ads on CBS, ABC, HGTV, TV Land and Weather Channel during shows such as “Dancing With the Stars,” “60 Minutes,” “Love It or List It,” “Shark Tank” and “Weather Center Live.”
Digital Breakdown: Per Moat, MOO has run six standard display ads on six publishers so far this year (<1% mobile). Top ad destinations include: monster.com, wkyt.com, deviantart.com and mitbbs.com. For the same period 2014, 12 creatives were run on 104 publishers.
Mutual of Omaha
Mutual of Omaha Plaza
3301 Dodge St.
Omaha, NE 68175
Chief Marketing Officer & Executive Vice President
Vice President, Brand Management & Advertising