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The Allstate Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Northbrook, IL, The Allstate Corporation, is one of the country's largest provider of personal insurance. The company provides home, life, and auto insurance through two segments; Allstate Protection; and Allstate Financial.

Main Telephone (847) 402-5000
Main Fax (847) 402-0165
Primary Address
2775 Sanders Road
North Plaza
Northbrook, IL 60062-6127

The Allstate Corporation Contacts

Contacts (5/76)
Name Title State
Thomas W. Chairman & Chief Executive Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (847) 402-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2775 Sanders Road
North Plaza
Northbrook, IL

Sanjay G. Chief Marketing Officer IL
Catherine B. Executive Vice President & President, Allstate Protection East Territory IL
Don C. President, Emerging Businesses IL
Matthew W. President IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Allstate Financial ******
The Allstate Corporation *********
Allstate Automotive Insurance ********
Allstate Homeowner Insurance *********
Allstate Motorcycle Insurance *******

Agency Relationships

Brand Agency Service From To
******** ********** ********* ***** multicultural unknown present
******** ********** ********* ****** public relations 2006 present
******** ********** ********* ******* ********* Media Buying, Media Planning, Multicultural unknown present
******** ********** ********* *** ******* ********* AOR - creative unknown present
******** ********** ********* ******** ******* digital 2009 present

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Score 42 - Future Possibility: Allstate hires marketing SVP to support modernization

Subject: TV, digital, social media, online


Update (6/29): Hired beverage marketing vet Gannon Jones as product marketing SVP. Reporting to Sanjay Gupta, EVP of marketing, innovation and corporate relations, Jones will lead the development and execution of integrated marketing efforts across the auto, home and life business lines, according to a statement.

Jones' hire comes shortly after the retirement of marketing SVP Lisa Cochrane, who oversaw Allstate's advertising for 15 years (research here). Therefore, agencies and sellers should make sure they're top-of-mind with the new exec as Allstate works to modernize its 85-year-old brand (more info on its latest campaign below).

Starcom, Chi for several years, as well.

Experience: Jones had been with MillerCoors since 2013 as brand marketing head. Before that he was with PepsiCo for  seven years, culminating as CMO of its global nutrition group 

Below originally published 5/23

Opportunity: After a year of dormant advertising, Allstate is ready to get things moving again. But don’t get too excited, the insurance company stated in its Q1 results to expect a slight growth in marketing, but there won’t be any sort of huge spike. In fact, CEO Thomas Joseph Wilson, stated in the earnings report that the reason for the decreased marketing spend last year, was because the company didn’t want to grow anymore. Well apparently the company has decided its ready to grow again, and as a result, is releasing new ads. 

The new ads, created by longtime AOR Leo Burnett Chicago, shift from the dark humor of the previous “Mayhem” campaign, and feature comedians Adam DeVine and Leslie Jones. The two new TV spots, “Pure Power” and “Spa Day,” position Allstate as innovative and light hearted brand, and features its new tagline “it’s good to be IN good hands.” In addition to these new ads, the company also stated that it will be incorporating its marketing efforts more heavily into digital, versus its previous mass media efforts. 

Therefore, sellers should be reaching out now while the company is still planning, as Q2 is Allstate’s highest planning period. Look for ad dollars tied to TV and digital, however, as the shift to digital becomes more prominent, expect those dollars to become more available. Focus your pitch around high ROI adult millennial engagement.

Additional Insight

Media Spend: According to Kantar Media, Allstate spent $450 million on measured media in 2015, down $254 million from the year before. The largest portion of the budget was allocated towards broadcast, while the rest was divided among digital, print, radio and OOH. 

TV Breakdown: Since January, Allstate has spent $87 million on national TV ads, up $24 million compared to the same period last year, 

Digital Breakdown: According to Moat, so far this year, Allstate has run 695 standard display, 728 high impact and 25 video ads on 10,500 publishers (<1% mobile). Of these 11% were placed site direct versus programmatic. Top ad destinations include,,,,,,, and 

In comparison, for all of 2015, the insurance company ran 1,222 standard display, 2,079 high impact and 79 video ads on 9,581 publishers (6% mobile), with 20% placed site direct. 

2775 Sanders Road
North Plaza
Northbrook, IL 60062-6127
(847) 402-5000

Sanjay Gupta
Chief Marketing Officer
(847) 402-5000

Gannon Jones
Senior Vice President, Product Marketing
(847) 402-5000

Georgina Flores
Vice President of Integrated Marketing Communications
(847) 402-5939