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Athene USA | Company Profile, Marketing Contacts, Media Spend, Brands

Athene USA is one of the leading providers of retirement solutions. Headquartered in Des Moines, IA, the company offers financial solutions for estate planning, wealth transfer, retirement income, and business continuation to policy holders throughout the U.S. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (888) 266-8489
Main Fax (515) 557-2625
Primary Address
PO Box 10433
Des Moines, IA 50306

Athene USA Contacts

Contacts (5)
Name Title State
Rodney B. Executive Vice President & Chief Marketing Officer IA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (888) 266-8489
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: PO Box 10433
Des Moines, IA

Thomas M. Head, Retail Marketing IA
Matthew O. Vice President, Marketing & Analytics IA
Karen L. Head, Corporate Affairs IA
Erica M. Director, Marketing IA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Athene USA *****

Agency Relationships

Brand Agency Service From To
****** *** ****** ***** media buying & planning unknown present

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Aviva buys seller of life insurance, annuities

The Story
British insurer Aviva will buy Iowa-based AmerUs Group for about $2.9 billion, according to The Wall Street Journal. The company will rebrand its American operations.
One of the United Kingdom’s largest insurers, Aviva already has a small U.S. presence, Aviva USA, headquartered in Quincy, Mass. The company has about $6.5 billion in assets in the United States and sells universal, term and whole life insurance and annuities.
Insurers are increasingly interested in the annuities market -- a stable, long-term retirement product. As baby boomers age, analysts expect them to withdraw money from riskier 401(k) and IRA plans and move them into more secure annuities.
Annuities are also popular because some products offer the guarantee of payment until death – providing assurance that one won’t outlive the money stashed in a 401(k) account.
The company will merge AmerUs with Aviva USA and rebrand the company as Aviva.
AmerUs, based in Des Moines, is a major player in the U.S. savings market with $24.7 billion in total assets.
AmerUs reported $1.62 billion in revenue last year. The company is the number one seller of equity-indexed life insurance products and ranks third in sales of equity-indexed annuities. AmerUs has grown at a robust 27 percent clip over the last five years.
The headquarters of the U.S. Aviva will move to Des Moines, Iowa. Tom Godlasky, CEO of AmerUs, will lead the U.S. Aviva subsidiary.
The Research
We called AmerUs to gain more insight into the acquisition.
We spoke to Martin Ketelaar, vice president of investor relations, who confirmed that AmerUs would rebrand with the Aviva name.
He said the global awareness for the Aviva brand led to the decision. Ketelaar said no decisions on how to market the brand change have been made yet.
Ketelaar said the company has a small in-house marketing group but that the company often works with outside agencies.
According to The List database, Indianapolis-based Floyd & Stanich has handled some creative work for AmerUs.
The Direction
Agencies with branding experience should reach out to Godlasky and his team immediately. Aviva will need a coordinated campaign to create awareness for the Aviva brand as it seeks to enlarge its slice of the retirement pie.    
AmerUs Group Company
699 Walnut Street
Suite 2000
Des Moines, IA 50309
(515) 362-3600
David Martin
Senior Vice President of Marketing
(515) 362-3600
Michelle Miller
Director of Marketing Communications
(515) 362-3600

Aviva Life Insurance Company
Batterymarch Park Building III
3 Pine Hill Drive
Quincy, MA 02169
(617) 405-6000
Kim Schaffner
Marketing & Communications Director
(617) 405-6021