Active International | Company Profile, Marketing Contacts, Media Spend, Brands
Active International operates one of the world's largest corporate trading firms for media or goods & services worldwide. The company, headquartered in Pearl River, NY, provides innovative marketing and business solutions to help its clients improve and expand their financial performance.
|Main Telephone||(845) 735-1700|
|Main Fax||(845) 735-1774|
Active International ContactsContacts (5/40)
|Lou P.||Chief Information Officer & Executive Vice President, Information Services||NY|
Sample of Associated Brands
|Jonathan A.||Senior Vice President & Chief Investment Officer - National Broadcast||NY|
|Bill G.||Global Chief Operating Officer||NY|
|Barbara M.||Chief Revenue Officer||NY|
|Elizabeth T.||Chief Legal Officer & Executive Vice President||NY|
Who is the Chief Information Officer & Executive Vice President, Information Services of Active International?
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What is the email of the Senior Vice President & Chief Investment Officer - National Broadcast of Active International?
What is direct phone of the Global Chief Operating Officer of Active International?
Who is the media buying & planning agency of Active International?
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Q3-Q4 Media Opps: Kikkoman moves media planning, buying
Subject: Print, digital, sponsorship
Opportunity: Recently moved media planning and buying to barter shop Active International. So, sellers looking to stock up on soy sauce and revenue ahead of the holidays should approach to secure buys for Q3-Q4 and grilling season 2017.
Female-focused shelter sellers should continue to have an advantage, based on Kikkoman's display activity this year. Also, note that its banner display presence is still relatively low, but it has risen substantially this year. But, video activity has fallen off from 2015 while the number of banners has increased.
Creative is still IPG's FCB West, which has had the account since 1996, according to Winmo.
Incumbent: Initiative was on media previously
Media Spend: Kikkoman spent $6.4 million on measured media last year, up 12% from $5.7 million in 2014. Most of last year's budget, about $5.8 million, supported magazine buys. The remainder went mostly to display and cable TV ads.
National TV Breakdown: Kikkoman hasn't run a national TV ad since August 2015, according to iSpot.tv. For all of last year, $251,000 went to national TV, almost all of which put ads on Food Network during programming such as "Diners, Drive-Ins and Dives."
Digital Breakdown: Since January, 18 banners and 11 high impact ads have run on about 200 publishers (<1% mobile), 65% of which were placed programmatically versus site direct. Ads have run mainly on shelter, hobby/interest, entertainment and news publishers, Moat reports. Top targeted sites include evite.com, fsrmagazine.com, countryliving.com, goodhousekeeping.com, msn.com, bhg.com, foxnews.com and washingtonpost.com.
50 California St.
San Francisco, CA 94111
Senior Integrated Media Buyer, Digital - Active International