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Equifax, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Equifax, headquartered in Atlanta, GA, is one of the nation's largest consumer credit reporting agencies. The company, founded in 1899, is a global service provider with locations and employees across the world.

Main Telephone (404) 885-8000
Main Fax (404) 885-8762
Primary Address
1550 Peachtree Street, NW
Atlanta, GA 30309-2403
USA

Equifax, Inc. Contacts

Contacts (5/25)
Name Title State
Laura W. Chief Marketing Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 885-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1550 Peachtree Street, NW
Atlanta, GA
30309-2403
USA

Coretha R. Senior Vice President & Chief Human Resouces Officer GA
Andy B. Chief Global Operations Officer GA
John G. Corporate Vice President & Chief Financial Officer GA
Sarah S. Senior Vice President, Solutions Marketing GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Equifax, Inc. ********

Agency Relationships


Brand Agency Service From To
*******, ***. ****, *** AOR - creative & media 2013 present
*******, ***. ****, *** AOR - creative & media 2013 present
*******, ***. ****** *****, ***. creative, public relations 2011 present
*******, ***. ** ****** Digital - AOR 2013 present

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Who is the Chief Marketing Officer of Equifax, Inc.?

Who is the marketing contact for credit services in GA

What is the email of the Senior Vice President & Chief Human Resouces Officer of Equifax, Inc.?

What is direct phone of the Chief Global Operations Officer of Equifax, Inc.?

Who is the AOR - creative & media agency of Equifax, Inc.?

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WinmoEdge

Mobile, Digital Opps: Equifax taps mobile agency, digital experience head leaves company


Subject: digital, print, radio, outdoor

Company: Equifax, headquartered in Atlanta, is one is the nation’s largest consumer credit reporting agencies.

Opportunity: Equifax, No. 613 in the

According to Winmo, Dentsu Aegis's 360i has been creative and media AOR since 2013, putting it past agency tenure and in line for a review. Keep in mind that Loughran has more than a year under his belt now, which could mean he's ready to move agency relationships. This is doubly true for Equifax's relationship with Razorfish, which handles digital.

The company's head of digital experience, Dorian Usherwood, left in August, which means that a new DM could move digital reviews to the top of the list. We aren't sure who has filled Usherwood's open position, but will let you know when we get more information. Note, though, that Equifax promoted Tom Fischer to VP of digital and demand gen marketing in April 2016.

Sellers - obviously there should be an increase in mobile dollars in the coming months. Those with high engagement success with millennials should be at an advantage here. 

Additional Information

Media Spend: Kantar Media reports that Equifax spent $26.8 million on measured media last year. Digital was the highest spend channel by far ($21.5 million on display; $2.7 million on search).

Digital Breakdown: According to Pathmatics, Equifax has spent just under $5 million on desktop ads so far this year (1.5 billion impressions). Desktop ads have run consistently all year, with a slight spike in June. Ads were placed mostly through ad networks Advertising.com (49%) and Google AdX + AdSense (20%) and DoubleClick Bid Manager's DSP (17%) - only 7% were placed site direct. Top desktop destinations include: rentals.com, ebay.com, healthline.com, zillow.com and aol.com. 

Equifax has spent an additional $640,000 on mobile ads this year (270.2 million impressions). No money has been spent on video ads in 2016.

Competitors:  Experian and TransUnion are Equifax’s largest nationwide competition. For a list of various credit reporting agencies, check here.

Dragon Army: Earlier this year, DA was named mobile AOR for Mizuno USA (more here).

Equifax 
1550 Peachtree St. NW
Atlanta, GA 30309
(404) 885-8000

Trey Loughran 
Chief Marketing Officer
(404) 885-8000
trey.loughran@equifax.com

Tom Fischer 
Vice President, Digital & Demand Gen Marketing
(404) 885-8000
tom.fischer@equifax.com