Equifax, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Equifax, headquartered in Atlanta, GA, is one of the nation's largest consumer credit reporting agencies. The company, founded in 1899, is a global service provider with locations and employees across the world.
|Main Telephone||(404) 885-8000|
|Main Fax||(404) 885-8762|
Equifax, Inc. ContactsContacts (5/25)
|Laura W.||Chief Marketing Officer||GA|
Sample of Associated Brands
|Coretha R.||Senior Vice President & Chief Human Resouces Officer||GA|
|Andy B.||Chief Global Operations Officer||GA|
|John G.||Corporate Vice President & Chief Financial Officer||GA|
|Sarah S.||Senior Vice President, Solutions Marketing||GA|
Who is the Chief Marketing Officer of Equifax, Inc.?
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What is the email of the Senior Vice President & Chief Human Resouces Officer of Equifax, Inc.?
What is direct phone of the Chief Global Operations Officer of Equifax, Inc.?
Who is the AOR - creative & media agency of Equifax, Inc.?
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Mobile, Digital Opps: Equifax taps mobile agency, digital experience head leaves company
Subject: digital, print, radio, outdoor
Company: Equifax, headquartered in Atlanta, is one is the nation’s largest consumer credit reporting agencies.
According to Winmo, Dentsu Aegis's 360i has been creative and media AOR since 2013, putting it past agency tenure and in line for a review. Keep in mind that Loughran has more than a year under his belt now, which could mean he's ready to move agency relationships. This is doubly true for Equifax's relationship with Razorfish, which handles digital.
The company's head of digital experience, Dorian Usherwood, left in August, which means that a new DM could move digital reviews to the top of the list. We aren't sure who has filled Usherwood's open position, but will let you know when we get more information. Note, though, that Equifax promoted Tom Fischer to VP of digital and demand gen marketing in April 2016.
Sellers - obviously there should be an increase in mobile dollars in the coming months. Those with high engagement success with millennials should be at an advantage here.
Media Spend: Kantar Media reports that Equifax spent $26.8 million on measured media last year. Digital was the highest spend channel by far ($21.5 million on display; $2.7 million on search).
Digital Breakdown: According to Pathmatics, Equifax has spent just under $5 million on desktop ads so far this year (1.5 billion impressions). Desktop ads have run consistently all year, with a slight spike in June. Ads were placed mostly through ad networks Advertising.com (49%) and Google AdX + AdSense (20%) and DoubleClick Bid Manager's DSP (17%) - only 7% were placed site direct. Top desktop destinations include: rentals.com, ebay.com, healthline.com, zillow.com and aol.com.
Equifax has spent an additional $640,000 on mobile ads this year (270.2 million impressions). No money has been spent on video ads in 2016.
Competitors: Experian and TransUnion are Equifax’s largest nationwide competition. For a list of various credit reporting agencies, check here.
Dragon Army: Earlier this year, DA was named mobile AOR for Mizuno USA (more here).
1550 Peachtree St. NW
Atlanta, GA 30309
Chief Marketing Officer
Vice President, Digital & Demand Gen Marketing