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Northwestern Mutual | Company Profile, Marketing Contacts, Media Spend, Brands

Northwestern Mutual Life Insurance Company, headquartered in Milwaukee, MI, offers diversified insurance and financial services. The company, founded in 1854, helps clients manage financial risks and maintain financial security.

Main Telephone (414) 271-1444
Main Fax (414) 665-7022
Primary Address
720 East Wisconsin Avenue
Milwaukee, WI 53202-4797

Northwestern Mutual Contacts

Contacts (5/31)
Name Title State
Gregory O. President WI
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (414) 271-1444
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 720 East Wisconsin Avenue
Milwaukee, WI

John S. Chairman & Chief Executive Officer WI
Noelle F. Chief Financial Officer WI
Alexa v. Chief Digital Officer WI
Aditi G. Chief Marketing Officer WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Robert W. Baird & Co. ****
Frank Russell Company *
Mason Street Funds *
Northwestern Mutual Trust Company *
Strategic Employee Benefits *

Agency Relationships

Brand Agency Service From To
************ ****** ****** ******* ***. AOR - digital unknown present
************ ****** ***&* **** **** AOR - creative 2014 present
************ ****** *** ********* AOR - creative, digital, media buying & planning 2012 present
************ ****** ****** ***** Digital - Product Design & IOS 2015 present
************ ****** ***** ******* ***** ******* AOR - media buying & planning 2012 present

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Millennial Engagement Opps: Northwestern Mutual targets young adults entering careers

Company: Northwestern Mutual, privately-held financial services company with products including life insurance, annuities and mutual funds.

Opportunity: Increasingly going after Millennials (the largest generation in US history), more of whom are securing full-time employment and now seek financial planning and retirement services. With the end nearing for Q1, Northwestern’s top media buy period, focus on securing dollars in secondary buying periods Q4 and Q3. Focus particularly on sports related buys and sponsorships given Northwestern’s current deals and media strategy. 

Additional Insight

New Agency Roster: Last summer, Omnicom's Spark, Chicago picked up media duties in 2013. 

Media Spend: Northwestern spends about $50 million on measured media annually, skewing towards network TV, cable TV and magazine ads, according to Kantar Media. About $25.8 million went to national TV ads last year, up from only $7 million in 2013, reports.

Sponsorship Deals: Includes being the presenting sponsor of the partnering with the NCAA

Northwestern Mutual
720 East Wisconsin Ave.
Milwaukee, WI 53202
(414) 271-1444

Conrad York
Vice President, Marketing
(414) 271-1444 

Miraj Parikh
Director, Partnerships & Activations
(414) 271-1444 

 Andrew Smalley
Assistant Director, Brand & Advertising
(414) 665-2801