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Massachusetts Mutual Life Insurance Company | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Springfield, MA, Massachusetts Mutual Life Insurance Company or MassMutual (as it is known and referred to) is a financial services firm whose services include disability and long-term care insurance, annuities, money management, trust services and retirement planning. Major subsidiaries include OppenheimerFunds, Inc., Babson Capital Management LLC, Baring Asset Management Limited, Cornerstone Real Estate Advisers LLC, MassMutual International LLC and MML Investors Services, Inc.

Main Telephone (413) 539-2000
Main Fax (413) 747-0336
Primary Address
330 Whitney Avenue
Suite 600
Holyoke, MA 01040
USA

Massachusetts Mutual Life Insurance Company Contacts

Contacts (5/28)
Name Title State
Roger C. Chairman, President & Chief Executive Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (413) 788-8411
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 330 Whitney Avenue
Suite 600
Holyoke, MA
01040
USA

Sri D. Senior Vice President & Chief Information Risk Officer MA
Dennis D. Vice President & Head, Community Responsibility & President, MassMutual Foundation MA
Mark R. Chief Technology & Administrative Officer MA
Jim L. Vice President, Media & Public Relations MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Massachusetts Mutual Life Insurance Company ******

Agency Relationships


Brand Agency Service From To
************* ****** **** ********* ******* ******** ******** Creative 2017 present
************* ****** **** ********* ******* **** *********** Digital 2016 present
************* ****** **** ********* ******* ***** *****, *** Media Planning 2017 present

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WinmoEdge

Review Imminent? - MassMutual, AOR parting ways amid TV ad hike


Subject: TV, digital, mobile, video, sponsorship

Company: MassMutual Financial Group, one of the largest life insurance companies in the world. It also provides financial products such as long term care insurance, disability income insurance and retirement plan services.

Opportunity: We've learned that IPG's Mullen Lowe, Boston, creative and media AOR, will be off the account by the end of November. As of now, we're told this work is moving in-house, making it highly likely that creative and media reviews should begin shortly, if a long list isn't being assembled already. So, agencies with the capabilities to handle this large financial services account should start engaging decision makers now. 

Sellers - start reaching out to in-house DMs since there's no point chasing 2017 revenue at Mullen Lowe anymore. Either the account stays in-house, or, much more likely, MassMutual execs will alert you when a new agency wins the account. Also, it's always good to be top-of-mind with the people controlling budget - not just the agency intermediaries. Keep in mind that TV spending skyrocketed this year, a trend that will hopefully continue in 2017. 

Additional Insight

National TV Breakdown: Spent $27 million on national TV ads the last 12 months (see targeting breakdown right), up from $4.2 million during the same prior year period, iSpot.tv reports.

Digital Breakdown: Meanwhile, MassMutual's display activity has declined slightly the last year. Almost $488,000 has been spent on 51.8 million impressions, 85% of which were placed site-direct, according to Pathmatics. Most of the remaining impressions came from ad network Google AdX + AdSense. 

Top targeted sites have included nba.com, inc.com, huffingtonpost.com, morningstar.com, bet.com, businessinsider.com, manta.com and money.cnn.com.

Combined, only about $100,000 has garnered 15 million mobile and video impressions (heavier mobile skew). Mobile is running on many of the same desktop partners, such as manta.com, businessinsider.com, nba.com and inc.com.

Video has run mainly on huffingtonpost.com, univision.com and stack.com.

Massachusetts Mutual Life Insurance Company 
1295 State Street 
Springfield, MA 01111-0001 
(413) 788-8411

John Chandler
Senior Vice President & Chief Marketing Officer
Direct Dial: (413) 744-8787
jchandler@massmutual.com

Erica Stebe
​Vice President, Marketing
(413) 788-8411
estebe@massmutual.com