John Hancock Financial Services, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
John Hancock, headquartered in Boston, MA, is a subsidiary of Manulife Financial, a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. The Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(617) 572-6000|
John Hancock Financial Services, Inc. ContactsContacts (5/19)
|Barbara G.||Chief Marketing Officer||MA|
Sample of Associated Brands
|Andrew A.||President & Chief Executive Officer - John Hancock Investments||MA|
|Sebastian P.||Head, Operations & Chief Information Officer||MA|
|Karen M.||Chief Marketing Officer||MA|
|Laura W.||Vice President, Marketing||MA|
|John Hancock Financial Services, Inc.||********|
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Score 86 - Review Imminent: John Hancock adds brand CMO after parent hires chief marketer
Subject: TV, digital, mobile, video, sponsorship
Company: John Hancock.
Update (10/4): After appointing Gretchen Garrigues to lead marcom for John Hancock (US brand) and Manulife (Canada and Asia brand - more info below), Barbara Goose has been appointed CMO specifically for the John Hancock brand. She'll report to both Craig Bromley, president of John Hancock, and Gretchen Garrigues, CMO for Manulife globally.
The arrival of another key decision maker drives Herbie...I mean John Hancock even higher up the there's two o's in Goose, boys.
Keep in mind that Goose should be well versed in agency new business prospecting given her past experience leading the DigitasLBi Boston and Detroit offices.
Experience: Most recently, Goose was global CMO at online real estate platform Altisource for about two years. (research here).
Below originally published on 8/31:
Opportunity: Recently appointed two key marketing and technology decision makers. Finance marketing veteran Gretchen Garrigues was appointed CMO to lead marcom efforts for John Hancock (US brand) and Manulife (Canada and Asia brand). Also, Jesse Bean, who's been with Manulife/John Hancock since 2007, was promoted to chief experience officer (CXO).
Agencies and martech services providers should reach out now while the new decision makers evaluate strategy and, potentially, new vendors. An advantage should go to those with proven experience engaging Boomer men, based on John Hancock's display targeting strategy. But management should also be receptive to strategies for aging down the brand with mature millennials seeking solutions for investment, college savings, life insurance and retirement. Even though John Hancock has been around since 1862, branding could still use some work.
Your competition will be IPG's Hill Holliday, Boston, creative and media AOR since 1985, according to Winmo. Don't let their tenure deter you since we've seen many long-term relationships change the past 2-3 years.
Sellers - similarly, an advantage should go to those with high engagement rates among male-focused gen X and boomers. Focus on Q4 and Q2, historically Herbie...I mean John Hancock's top advertising periods.
Experience: First Data hired Garrigues as its first CMO in 2014. Before that, she spent about 20 years at GE Capital, culminating as senior managing director of global strategic marketing.
TV Breakdown: During the past year, $16 million has gone to national TV ads, according to iSpot.tv. Top targeted programming includes "PGA Tour Golf," "College Football" and "NHL Hockey."
Digital Breakdown: Since January, John Hancock's display presence has been dominated by desktop ads. About $800,000 has garnered 80.4 million impressions, 87% of which were placed site-direct, Pathmatics reports. Top targeted direct site partners include aarp.org, espn.go.com, morningstar.com, nhl.com, health.com, babycenter.com, kiplinger.com, theblaze.com, cookinlight.com and breitbart.com.
Mobile and video outlays are still relatively small but they're rising. Combined spending for both the last year, is about $500,000 for about 63 million impressions. Impressions for both are coming mostly site-direct. When a DSP has been used (less than 20% of the time) it's primarily DoubleClick Bid Manager (BDM).
601 Congress St
Boston, MA 02210
Chief Marketing Officer - Manulife
Chief Marketing Officer
Laura Vail Wooster
Vice President, Marketing (leads John Hancock's advertising, digital strategy and social media, among other areas)
Direct Dial: (617) 572-8645