BB&T | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Winston-Salem, NC, BB&T corporation is a leading financial holding company offering wealth management, banking, lending, insurance and trust services. BB&T also operates through its subsidiaries: Liberty Mortgage Corporation, Lendmark Financial Services, Grandbridge Real Estate Capital and Regional Acceptance Corporation.
|Main Telephone||(703) 241-4866|
|Main Fax||(703) 241-3090|
BB&T ContactsContacts (5/35)
|Donta' W.||Chief Client Experience Officer||GA|
Sample of Associated Brands
|Chris H.||Chief Operating Officer||NC|
|Kelly K.||Chairman & Chief Executive Officer||NC|
|Daryl B.||Chief Financial Officer & Senior Executive Vice President||NC|
|Scott S.||Market President||NC|
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Score 81 - Account in Jeopardy: BB&T promotes new CMO
Subject: TV, newspapers, radio, digital, online
Opportunity: Promoted Dontá Wilson to chief client experience officer, effective Aug. 1, to lead corporate marketing, brand advertising, social media strategy, corporate communications, community development and marketing banking initiatives, according to a statement. This takes BB&T even closer to "Review Imminent" territory in our agency new business forecasting model.
Don't wait until August to reach out. Agencies should get on Wilson's radar now as he starts examining strategy and his agency roster. Moxie picked up digital media about 1.5 years ago to handle the bank’s rising digital budget. So, both will be beyond average agency tenure (2.5-3 years) once Wilson had enough time to get his feet wet as CMO.
Sellers - BB&T’s higher TV and digital ad presence has continued for a ad campaign, which includes TV, outdoor, digital and social buys. BB&T’s budget is still dominated by TV but digital outlays are much higher now than they were in previous years, when the bank barely ran any display.
Experience: Wilson began his BB&T career in 1995 and most recently served as regional president of the Northern Georgia Region since 2014. He succeeds Steven Wiggs, hired as the bank’s first CMO in 2005, who will retire Sept. 30 (research here).
Media Spend: $6 million went to measured media last year, up 65% from $3.6 million in 2014, according to Kantar Media. Broadcast led the way at $3.4 million and was followed by outdoor ($1 million), national spot radio ($1 million) and newspapers ($361,000).
TV Breakdown: About $1.2 million has been spent to air the ”Everything in Your Hands” spot on national TV since it launched Feb. 25, according to iSpot.tv. All of this has supported buys during PGA Tour Golf events.
Digital Breakdown: During the past 12 months, 29 standard and six high impact ads have run on about 148 publishers (<1% mobile), 81% of which were placed programmatically versus site direct. News sites have been targeted the most, but hobby/interests and entertainment publishers are a substantial part of the mix too.
Top targeted sites include bizjournals.com, greatandhra.com, addictinggames.com, cbs.com, myrecipes.com, investorplace.com and veryhangry.com, Moat reports.
200 West Second St.
Winston-Salem, NC 27101
Chief Client Experience Officer (Officially begins August 1)
Vice President, Advertising & Brand Manager