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BB&T | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Winston-Salem, NC, BB&T corporation is a leading financial holding company offering wealth management, banking, lending, insurance and trust services. BB&T also operates through its subsidiaries: Liberty Mortgage Corporation, Lendmark Financial Services, Grandbridge Real Estate Capital and Regional Acceptance Corporation.

Main Telephone (703) 241-4866
Main Fax (703) 241-3090
Primary Address
6400 Arlington Boulevard
Falls Church, VA 22042

BB&T Contacts

Contacts (5/35)
Name Title State
Donta' W. Chief Client Experience Officer GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (770) 535-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6400 Arlington Boulevard
Falls Church, VA

Chris H. Chief Operating Officer NC
Kelly K. Chairman & Chief Executive Officer NC
Daryl B. Chief Financial Officer & Senior Executive Vice President NC
Scott S. Market President NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BB&T Corporation *******

Agency Relationships

Brand Agency Service From To
**&* *********** **** Direct Marketing, digital unknown present
**&* *********** ******* ****** *******, ***. Creative, Media Buying, Media Planning unknown present
**&* *********** ***** digital unknown present

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Recent Discussions

Who is the Chief Client Experience Officer of BB&T?

Who is the marketing contact for banking in GA

What is the email of the Chief Operating Officer of BB&T?

What is direct phone of the Chairman & Chief Executive Officer of BB&T?

Who is the Direct Marketing, digital agency of BB&T?

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Score 81 - Account in Jeopardy: BB&T promotes new CMO

Subject: TV, newspapers, radio, digital, online


Opportunity: Promoted Dontá Wilson to chief client experience officer, effective Aug. 1, to lead corporate marketing, brand advertising, social media strategy, corporate communications, community development and marketing banking initiatives, according to a statement. This takes BB&T even closer to "Review Imminent" territory in our agency new business forecasting model.

Don't wait until August to reach out. Agencies should get on Wilson's radar now as he starts examining strategy and his agency roster. Moxie picked up digital media about 1.5 years ago to handle the bank’s rising digital budget. So, both will be beyond average agency tenure (2.5-3 years) once Wilson had enough time to get his feet wet as CMO.

Sellers - BB&T’s higher TV and digital ad presence has continued for a  ad campaign, which includes TV, outdoor, digital and social buys. BB&T’s budget is still dominated by TV but digital outlays are much higher now than they were in previous years, when the bank barely ran any display. 

Additional Insight

Experience: Wilson began his BB&T career in 1995 and most recently served as regional president of the Northern Georgia Region since 2014. He succeeds Steven Wiggs, hired as the bank’s first CMO in 2005, who will retire Sept. 30 (research here). 

Media Spend: $6 million went to measured media last year, up 65% from $3.6 million in 2014, according to Kantar Media. Broadcast led the way at $3.4 million and was followed by outdoor ($1 million), national spot radio ($1 million) and newspapers ($361,000). 

TV Breakdown: About $1.2 million has been spent to air the ”Everything in Your Hands” spot on national TV since it launched Feb. 25, according to All of this has supported buys during PGA Tour Golf events.

Digital Breakdown: During the past 12 months, 29 standard and six high impact ads have run on about 148 publishers (<1% mobile), 81% of which were placed programmatically versus site direct. News sites have been targeted the most, but hobby/interests and entertainment publishers are a substantial part of the mix too.

Top targeted sites include,,,,, and, Moat reports.

200 West Second St.
Winston-Salem, NC 27101
(336) 733-2000

Dontá Wilson
Chief Client Experience Officer (Officially begins August 1)
(336) 733-2000

Sarah Creed
Vice President, Advertising & Brand Manager
(336) 733-2000