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JPMorgan Chase & Co. | Company Profile, Marketing Contacts, Media Spend, Brands




With operations in countries all across the globe, JPMorgan Chase is one of the premiere financial services companies. Headquartered in New York with marketing operations based in Columbus, Ohio, the company operates through six divisions: Asset & Wealth Management, Card Services, Commercial Banking, Investment Banking, Retail Financial Services, and Treasury & Security Services. Investment banking, financial services, retail and commercial banking, and wealth management services are offered to individuals and corporations.

Main Telephone (614) 248-5800
Main Fax (614) 248-5220
Primary Address
100 East Broad Street
Columbus, OH 43215
USA

JPMorgan Chase & Co. Contacts

Contacts (5/118)
Name Title State
Susan C. Chief Brand Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 270-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 East Broad Street
Columbus, OH
43215
USA

Gordon S. Chief Executive Officer - Consumer & Community Banking NY
Jamie D. Chairman & Chief Executive Officer NY
Richard Q. President, Co-Brand Partnerships & Business Development NY
Kristin L. Chief Marketing Officer NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
JPMorgan Chase & Co. ********
Chase Consumer Financial Services *******
Chase *********

Agency Relationships


Brand Agency Service From To
***** ******* *** ********** Creative, Digital - Chase Auto Finance 2008 present
***** ********* Creative, Digital unknown present
***** *** ****** ***** digital 2006 present
***** **** ******** creative unknown present
***** ***** AOR - multicultural 2013 present

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WinmoEdge

Chase moves social media to Vayner Media


Subject: Digital, online, social media, mobile, video, TV, sponsorship

Company: JPMorgan Chase

Opportunity: The financial giant has moved social media duties to VaynerMedia. Not much is known about the nature of the relationship, including whether or not Vayner will have AOR status. 

This shift follows the appointment of Droga5 as creative AOR for the Payment Business, including the here). Keep in mind that the first work from Drgoa5

Media still appears to be at Publicis's Chase Hyatt cards, which received a bigger push in Q4. 

Additional Information

National TV Spend: So far this year, Chase has spent $53.2 million on national TV ads – $27.9 million of which was allocated to spots for credit cards and prepaid and reloadable cards (per iSpot). This is down slightly from the same period 2015 ($31.8 million). See chart for show targeting in 2016 so far.

For full 2015, Chase spent $48.7 million on national TV spots (for the credit cards, prepaid and reloadable cards). 

Digital Breakdown: Per Moat, Chase has run 385 display ads on almost 6,500 publishers so far this year (4% mobile). Top ad destinations this year include: thepointsguy.com, opentable.com, card4miles.com and frugaltravelguy.com (38% placed site direct versus programmatically). Chase has also run 250 high impact (mostly standard, sponsored by and billboard ads) and 20 video ads on publishers such as CNN, MSN and AOL.

Sapphire is relying mainly on entertainment publishers like fandango.com and eonline.com, while slate is mostly targeting news sites like time.com and health.com, according toMoat

New Decision Makers: The move to Droga5 comes under recently appointed Chief Brand Officer Susan Canavari (research here). 

Wimo profile)
270 Park Ave.
New York, NY 10017
(212) 270-6000

Susan Canavari 
Chief Brand Officer – Chase
(212) 270-6000
susan.b.canavari@chase.com

Kristin Lemkau
CMO, JPMorgan Chase & Chief Communications Officer – Chase
(212) 270-6000
kristin.lemkau@jpmorgan.com