First Citizens Bancshares, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
First Citizens Bancshares, Inc., headquartered in Raleigh, NC, is a full-service financial institution. The company was founded in 1898 as First Citizens Bank & Trust Company.
|Main Telephone||(919) 716-7000|
|Main Fax||(919) 716-2844|
First Citizens Bancshares, Inc. ContactsContacts (5/8)
|Dede R.||Executive Vice President & Chief Information Officer||NC|
Sample of Associated Brands
|Michael L.||Chief Compliance Officer||NC|
|Ed W.||Chief Operating Officer||NC|
|Julie S.||Chief Bank Operations Officer||NC|
|Brent C.||Chief Investment Officer||NC|
|First Citizens Bancshares, Inc.||*******|
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First Citizens Bank taps A&G as digital AOR
Subject: consumer marketing, B2B, digital, online, social media, out-of-home, broadcast, in-branch marketing
Company: First Citizens Bank, headquartered in Raleigh, NC, is a full-service financial institution and the largest family-controlled bank in the country.
Opportunity: The 116-year-old bank has chosen Allen & Gerritsen (A&G) as its digital AOR following a competitive review. The agency assumed media and digital creative duties in April, and will now handle consumer and B2B responsibilities with media buying and strategy across digital and social media. The agency hire marks the rebranded company’s desire to become a player in digital marketing channels. First Citizen declined to identify the two NC agencies it previously worked with it the two national agencies A&G beat out during the review.
Further Work: A&G will also work closely with Factory Detroit, who handles the bank’s broadcast spots and in-branch marketing. Last fall, Factory Detroit created the new “Forever First” platform for the bank.
Media Spend: According to Kantar Media, First Citizen spent $1.3 million on measured media in 2013. This was mostly allocated to broadcast ($464,605) and out-of-home ($739,214), but expect digital to take a much larger piece of the budget in the coming months.
First Citizens Bank
4300 Six Forks Rd.
Raleigh, NC 27609
Vice President & Mobile Channel Manager