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Edward D. Jones & Co., LP | Company Profile, Marketing Contacts, Media Spend, Brands




Edward D. Jones & Co., LP is a subsidiary of The Jones Financial Companies, LLP. The company provides banking services such as checking, loans and savings, trust services, mutual funds, and stock and retirement plans throughout the U.S., Canada and the U.K. Edward D. Jones & Co., LP is headquartered in St. Louis, MO.

Main Telephone (314) 515-2000
Main Fax (314) 515-3789
Primary Address
12555 Manchester Road
Saint Louis, MO 63131
USA

Edward D. Jones & Co., LP Contacts

Contacts (5/19)
Name Title State
Mark E. Principal, Paid Media MO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (314) 515-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12555 Manchester Road
Saint Louis, MO
63131
USA

Colleen R. General Partner - Creative Services Center MO
Tina H. Principal, Associate Communication MO
Tim R. Principal Partner & Chief Marketing Officer MO
James O. Marketing Communications Principal MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Edward D. Jones & Co., LP ********

Agency Relationships


Brand Agency Service From To
****** *. ***** & **., ** ******-******** Creative, Digital, Media Planning 2008 present

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WinmoEdge

Score 72 - Account in Jeopardy: Edward Jones hires CPG, restaurant marketing vet as new CMO


Subject: TV, digital, video, mobile, print, outdoor

Company: Edward Jones, Des Peres, MO-based Fortune 500 provider of financial services for investors. 

Opportunity: Recently hired Office Depot and Darden marketing veteran Tim Rea as CMO. Adding to the vulnerability of this account,

Therefore, agencies with deep financial industry expertise should start engaging the new exec now while he's still evaluating potential strategy and roster changes. Rea is an interesting choice given his deep CPG experience, as it doesn't appear he has any financial industry marketing experience. So, perhaps Edward will make a bigger play to attract middle class-to-upscale mature millennials, who represent enormous potential for growth

Sellers - Edward Jones is a heavy H1 TV spender, but digital direct response investments have skyrocketed the last year. Male and female-focused sellers with high engagement rates among the HHI $100K+ crowd should reach out and see if there's still time to secure 2017 buys. Focus on Q4 and Q1, the company's top advertising periods. 

Traditionally the financial firm and C-K finalize the following year by the end of August, but this could've changed given the digital surge. In fact, C-K handles programmatically in-house now, which could have an effect on timing. An advantage should go to business, news, finance and foodie/wino seller, based on Edward's display presence the past year.

Additional Insight

Experience: Rea spent the last four years as head of marketing at Office Depot. Before that, he was SVP of brand marketing at Darden, marketing director at Hershey and associate brand manager at P&G.

Rea's predecessor Brad Iversen had deep financial marketing background. He spent eight years leading marketing at Edward Jones. Before that, he was CMO at H&R Block and marketing EVP at Bank One, now JP Morgan Chase.

Media Spend: Edward has allocated about $30-$35 million towards measured media annually since 2014, according to Kantar Media. Last year, $29 million went to broadcast, mostly network TV buys. The remainder largely supported display, print and out-of-home (OOH) ads. 

TV Breakdown: Since January, $16.8 million has gone to national TV ads (see breakdown above), up from $12.5 million during the same prior year period, iSpot.tv reports. 

Digital Breakdown:  This year, video has represented the majority of Edward's display presence, according to Pathmatics. $9.5 million has garnered 228.2 million video impressions, almost all of which were bought site direct. The majority of ads have run on mlb.com and Conde Nast sites such as wired.com, epicurious.com, golfdigest.com, allure.com, bonappetit.com and vanityfair.com. 

$3.2 million has been spent on 312.6 million desktop impressions, 91% of which were purchased direct. About 43% of these impressions came from mlb.com and another 20% were from theguardian.com. Other top targeted sites include espn.com and Conde Nast's cntraveler.com. 

Edward is active with mobile but it's low - only $228,800 for 38 million impressions.

For comparison, during the same period last year, only about $1.2 million was spent on video, desktop and mobile combined, Pathmatics reports. 

Edward D. Jones & Co., LP 
12555 Manchester Road 
Saint Louis, MO 63131 
(314) 515-2000

Tim Rea 
Principal Partner & Chief Marketing Officer 
(314) 515-2000 
tim.rea@edwardjones.com

Mark Eckert
Principal, Paid Media
(314) 515-2000
mark.eckert@edwardjones.com

Michael Santee
Programmatic Media Director - C-K, Chi
(312) 616-9600
msantee@c-k.com