Edward D. Jones & Co., LP | Company Profile, Marketing Contacts, Media Spend, Brands
Edward D. Jones & Co., LP is a subsidiary of The Jones Financial Companies, LLP. The company provides banking services such as checking, loans and savings, trust services, mutual funds, and stock and retirement plans throughout the U.S., Canada and the U.K. Edward D. Jones & Co., LP is headquartered in St. Louis, MO.
|Main Telephone||(314) 515-2000|
|Main Fax||(314) 515-3789|
Edward D. Jones & Co., LP ContactsContacts (5/19)
|Mark E.||Principal, Paid Media||MO|
Sample of Associated Brands
|Colleen R.||General Partner - Creative Services Center||MO|
|Tina H.||Principal, Associate Communication||MO|
|Tim R.||Principal Partner & Chief Marketing Officer||MO|
|James O.||Marketing Communications Principal||MO|
|Edward D. Jones & Co., LP||********|
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Score 72 - Account in Jeopardy: Edward Jones hires CPG, restaurant marketing vet as new CMO
Subject: TV, digital, video, mobile, print, outdoor
Company: Edward Jones, Des Peres, MO-based Fortune 500 provider of financial services for investors.
Therefore, agencies with deep financial industry expertise should start engaging the new exec now while he's still evaluating potential strategy and roster changes. Rea is an interesting choice given his deep CPG experience, as it doesn't appear he has any financial industry marketing experience. So, perhaps Edward will make a bigger play to attract middle class-to-upscale mature millennials, who represent enormous potential for growth.
Sellers - Edward Jones is a heavy H1 TV spender, but digital direct response investments have skyrocketed the last year. Male and female-focused sellers with high engagement rates among the HHI $100K+ crowd should reach out and see if there's still time to secure 2017 buys. Focus on Q4 and Q1, the company's top advertising periods.
Traditionally the financial firm and C-K finalize the following year by the end of August, but this could've changed given the digital surge. In fact, C-K handles programmatically in-house now, which could have an effect on timing. An advantage should go to business, news, finance and foodie/wino seller, based on Edward's display presence the past year.
Experience: Rea spent the last four years as head of marketing at Office Depot. Before that, he was SVP of brand marketing at Darden, marketing director at Hershey and associate brand manager at P&G.
Rea's predecessor Brad Iversen had deep financial marketing background. He spent eight years leading marketing at Edward Jones. Before that, he was CMO at H&R Block and marketing EVP at Bank One, now JP Morgan Chase.
Media Spend: Edward has allocated about $30-$35 million towards measured media annually since 2014, according to Kantar Media. Last year, $29 million went to broadcast, mostly network TV buys. The remainder largely supported display, print and out-of-home (OOH) ads.
TV Breakdown: Since January, $16.8 million has gone to national TV ads (see breakdown above), up from $12.5 million during the same prior year period, iSpot.tv reports.
Digital Breakdown: This year, video has represented the majority of Edward's display presence, according to Pathmatics. $9.5 million has garnered 228.2 million video impressions, almost all of which were bought site direct. The majority of ads have run on mlb.com and Conde Nast sites such as wired.com, epicurious.com, golfdigest.com, allure.com, bonappetit.com and vanityfair.com.
$3.2 million has been spent on 312.6 million desktop impressions, 91% of which were purchased direct. About 43% of these impressions came from mlb.com and another 20% were from theguardian.com. Other top targeted sites include espn.com and Conde Nast's cntraveler.com.
Edward is active with mobile but it's low - only $228,800 for 38 million impressions.
For comparison, during the same period last year, only about $1.2 million was spent on video, desktop and mobile combined, Pathmatics reports.
Edward D. Jones & Co., LP
12555 Manchester Road
Saint Louis, MO 63131
Principal Partner & Chief Marketing Officer
Principal, Paid Media
Programmatic Media Director - C-K, Chi