Comerica names SVP, Corporate Marketing, Communications
Financial services company Comerica Incorporated appointed Jim Weber as senior vice president of corporate marketing and corporate communications, according to the company
Weber joins the Dallas-based company from his previous role as SVP of global marketing at consumer products company
Fossil Inc., where he had maintained that role since 2005.
Prior to his stint at Fossil, Weber served as a strategic and creative consultant. He also has an agency background having held leadership positions at Temerlin McClain and Publicis/Bloom, also in Dallas.
He began his career at DDB in New York and holds a bachelor's degree from Swarthmore College in Pennsylvania.
Comerica is strategically aligned into three major business segments: the Business Bank, the Retail Bank and Wealth & Institutional Management. Comerica’s Bank locations can be found in Michigan, California, Texas, Florida and Arizona, with select businesses operating in several other states, Canada and Mexico. Comerica reported total assets of $60 billion as of September 30, 2007.
In his new role, Weber will be responsible for the development and execution of Comerica
's brand strategy and its internal and external communications.
He will report directly to Connie Beck, executive vice president of Comerica's Retail Bank.
“Jim brings to Comerica more than 20 years of proven experience in the development and execution of fully integrated marketing and communications programs,” Beck said in a statement. “His insights and expertise in areas such as strategic planning and brand management will be particularly helpful to us as we advance our strategy to diversify our customer base and extend our reach into high- growth markets.”
WinmoEdge spoke briefly with company representative Wayne Mielke about Weber’s new position at the company.
Mielke said that it is a little premature to discuss the initiatives that Weber is planning, considering he has just assumed this new role at the company. He also said that it is possible that Weber’s marketing plans are still being formalized.
According to The List database, Troy, Mich.-based Michael Flora & Associates has served as Comerica’s creative and print agency of record since 2001.
According to Nielsen Monitor-Plus, the company spent approximately $4 million on national advertising in 2006. About $1.8 million was spent on local newspaper ads and $2 million was split evenly between spot radio and spot television.
Because Weber is so new at Comerica, interested agencies should put this company on your long-term prospect lists to give him ample time to develop a marketing strategy and to decide direction of the company. Because of Weber’s agency background, he may be open to hearing from other firms with innovative ideas on how Comerica can best market its financial services to consumers.
Comerica Tower at Detroit Center
500 Woodward Avenue
Detroit, MI 48226
Senior Vice President of Corporate Marketing & Corporate Communications
Executive Vice President of Retail Bank