Eastern Bank Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Eastern Bank Corporation is a mutually owned regional bank. The institution, headquartered in Boston, MA, offers retail and commercial banking products, including checking and savings accounts, investments, and credit cards to clients throughout the state of Massachusetts.
|Main Telephone||(781) 599-2100|
|Main Fax||(781) 598-7697|
Eastern Bank Corporation ContactsContacts (5/8)
|Paul A.||Chief Marketing & Communications Officer||MA|
Sample of Associated Brands
|Rich H.||Chairman & Chief Executive Officer||MA|
|Robert R.||Chairman & Chief Executive Officer||MA|
|Joe B.||Executive Vice President, Strategic Partnerships||MA|
|Nancy S.||Executive Vice President, Human Resources||MA|
|Eastern Bank Corporation||******|
Who is the Chief Marketing & Communications Officer of Eastern Bank Corporation?
Who is the marketing contact for banking in MA
What is the email of the Chairman & Chief Executive Officer of Eastern Bank Corporation?
What is direct phone of the Chairman & Chief Executive Officer of Eastern Bank Corporation?
Who is the AOR - creative agency of Eastern Bank Corporation?
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Q4-Q2 Media Opps: Eastern Bank moves media planning, buying ahead of ad hike (Score 61)
Subject: Outdoor, digital, online video
Company: Eastern Bank, Boston-based mutual bank with $9.7 billion in assets and more than 100 branches serving Eastern Massachusetts and Southern and Coastal New Hampshire. Founded in 1818, Eastern Bank touts itself as the largest and oldest mutual bank in the US.
Agencies - Conover Tuttle Pace (CTP), AOR since 2007, lost media but still has creative. However, already losing one part of the account under Alexander doesn't bode well for their future. Plus, 200th anniversary marketing festivities are still a way off, plenty of time for another review. Creative work is certainly still vulnerable, so Massachusetts and New Hampshire agencies should continue to ao after this piece of business.
Media Spend: Eastern Bank spent almost $444,000 on measured media last year, up 48% from about $300,000 in 2014, according to Kantar Media. Last year's budget was split mostly between outdoor and display ads.
Digital Breakdown: Since January, 25 banners and 12 high impact ads have run on about 115 publishers (<1% mobile), 59% of which were placed programmatically versus site direct. This is about the same amount of publishers used in 2015 and 2014 combined, when almost all ads were placed site direct.
Since January, news sites have been targeted the most but hobby/interest, entertainment and tech publishers are still a substantial part of the mix. Top targeted sites include thewesterlysun.com, bizjournals.com, nhmagazine.com, wikia.com and cbslocal.com.
Chief Marketing & Communications Officer (Assistant: Widalys Acevedo)
Direct Dial: (781) 596-4490 (Marketing office is in Lynn, Ma.)
Senor Vice President, Advertising
Digital Media Supervisor - Havas Media
Direct Dial: (617) 425-4353