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Eastern Bank Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Eastern Bank Corporation is a mutually owned regional bank. The institution, headquartered in Boston, MA, offers retail and commercial banking products, including checking and savings accounts, investments, and credit cards to clients throughout the state of Massachusetts.

Main Telephone (781) 599-2100
Main Fax (781) 598-7697
Primary Address
195 Market Street
Lynn, MA 01901
USA

Eastern Bank Corporation Contacts

Contacts (5/8)
Name Title State
Paul A. Chief Marketing & Communications Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (781) 599-2100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 195 Market Street
Lynn, MA
01901
USA

Rich H. Chairman & Chief Executive Officer MA
Robert R. Chairman & Chief Executive Officer MA
Joe B. Executive Vice President, Strategic Partnerships MA
Nancy S. Executive Vice President, Human Resources MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Eastern Bank Corporation ******

Agency Relationships


Brand Agency Service From To
******* **** *********** *** AOR - creative 2007 present
******* **** *********** ***** ***** ***** Digital, Media Buying, Media Planning 2016 present

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WinmoEdge

Q4-Q2 Media Opps: Eastern Bank moves media planning, buying ahead of ad hike (Score 61)


Subject: Outdoor, digital, online video

Company: Eastern Bank, Boston-based mutual bank with $9.7 billion in assets and more than 100 branches serving Eastern Massachusetts and Southern and Coastal New Hampshire. Founded in 1818, Eastern Bank touts itself as the  largest and oldest mutual bank in the US.

Opportunity: Moved media planning and buying to

Agencies - Conover Tuttle Pace (CTP), AOR since 2007, lost media but still has creative. However, already losing one part of the account under Alexander doesn't bode well for their future. Plus, 200th anniversary marketing festivities are still a way off, plenty of time for another review. Creative work is certainly still vulnerable, so Massachusetts and New Hampshire agencies should continue to ao after this piece of business. 

Additional Insight

Media Spend: Eastern Bank spent almost $444,000 on measured media last year, up 48% from about $300,000 in 2014, according to Kantar Media. Last year's budget was split mostly between outdoor and display ads. 

Digital Breakdown: Since January, 25 banners and 12 high impact ads have run on about 115 publishers (<1% mobile), 59% of which were placed programmatically versus site direct. This is about the same amount of publishers used in 2015 and 2014 combined, when almost all ads were placed site direct. 

Since January, news sites have been targeted the most but hobby/interest, entertainment and tech publishers are still a substantial part of the mix. Top targeted sites include thewesterlysun.com, bizjournals.com, nhmagazine.com, wikia.com and cbslocal.com. 

 
265 Franklin St.
Second Floor
Boston, MA 02110
(617) 897-1008

Paul Alexander
Chief Marketing & Communications Officer (Assistant: Widalys Acevedo)
Direct Dial: (781) 596-4490 (Marketing office is in Lynn, Ma.)
p.alexander@easternbank.com

Tracy Stokes
Senor Vice President, Advertising
(617) 897-1008
t.stokes@easternbank.com

Emily Ford
Digital Media Supervisor - Havas Media
Direct Dial: (617) 425-4353
emily.ford@havasmedia.com