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Regions Financial Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Regions Financial Corporation, headquartered in Birmingham, AL, is a multi-bank holding company providing financial services. Regions Financial Corporation specializes in retail and commercial banking, investment banking as well as mortgage and insurance services. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (770) 503-2000
Main Fax (770) 503-2712
Primary Address
Post Office Box 937
Gainesville, GA 30503-0937

Regions Financial Corporation Contacts

Contacts (5/32)
Name Title State
Brett C. East Regional President FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (813) 226-1201
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 937
Gainesville, GA

Michael M. Executive Vice President & President - Chattanooga City TN
Grayson H. Chief Executive Officer, President & Chairman AL
Anthony C. Executive Vice President & Chief Information Officer AL
Bill L. Area President - Georgia & South Carolina Regions Bank GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Regions Bank *******
Regions Financial Corporation ******

Agency Relationships

Brand Agency Service From To
******* **** **************** multicultural 2005 present
******* **** ****** & ******* AOR - creative 2002 present
******* **** ******** ***** Media Buying, Media Planning 2012 present
******* **** **************** Digital, Media Buying, Media Planning unknown present
******* ********* *********** ****** & ******* AOR - creative 2002 present

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Regions Financial promotes SVP to EVP, Corp Marketing Head

Regions Financial Corporation, the 22nd bank in the United States, recently promoted Michele Elrod to executive vice president and head of corporate marketing.

According to
, Elrod (pictured left) previously served as SVP of marketing, planning and delivery, where her responsibilities included strategic planning, brand, advertising, media buying, social media and digital strategy.

She joined Birmingham, Ala.-based Regions when it
since 1984, most recently as SVP of marketing.

Mel Campbell, media relations manager, told WinmoEdge that Regions is passing on our request to interview Elrod at this time.

In June, Scott Peters, who joined Regions in 2004 as chief marketing officer, succeeded John Owen as head of Consumer Services.  We were unable to confirm whether the CMO position has been filled yet.

Owen is now the new head of Regions Business Lines, responsible for Consumer Services, Consumer Lending, Wealth Management and Business Services.

“We are all very proud of our accomplishments so far this year and, at the same time, we also realize there remains much more to do in order to ensure the long term success of our company,” Grayson Hall, president and chief executive officer, stated in a
. “As we focus on prudent growth we are fine tuning our organization to better integrate and execute our strategic priorities across all business lines and geographies.”

Regions also announced several organizational changes aimed at driving growth and efficiency across its lines of business and 16 state footprint.

Reporting to Chief Administrative Officer David Edmonds, Keith Herron is now the company's new head of strategic planning & execution.  In this new role, Herronn will more rapidly translate the company's strategic priorities into action throughout its markets, focusing on critical priorities like cross-sell, account retention, service quality, performance management and business process improvement.

Herron most recently served as president of Regions' Midsouth Region.

Regions new streamlined geographic structure includes three regions. This will allow it to preserve local presence and authority, while enhancing overall efficiency, according to a statement.

- East, led by Brett Couch and headquartered in Tampa, which includes Florida(excluding the Florida Panhandle), East Tennessee, Georgia, North Carolina, South Carolina and Virginia;

- South, led by John Turner and headquartered in Birmingham, which includes Alabama, South Louisiana, Mississippi and the Florida Panhandle; and

- Mid-America, led by Ronnie Smith and headquartered in Nashville, which includes Middle and West Tennessee, Texas, North Louisiana, Missouri, Arkansas, Indiana, Kentucky, Illinois and Iowa.

With $128 billion in assets, Regions is Alabama’s only Fortune 500 company. Regions operates about 1,700 banking offices and 2,100 ATMs in 16 states. The company recently launched new Visa credit cards for consumer and businesses that coincided with its revamped rewards program.

During the
ending June 30, Regions reported that its profit more than tripled as delinquent loans continued to decline.

According to The List, Birmingham-based
handles the bank’s media.

Regions allocated $22.3 million towards measured media last year, down from $28.5 million 2010. Spending towards cable TV, Spot TV, local radio, national radio, newspapers and search all dropped, while magazine, network TV and network radio all saw increases.

Regions Financial Corporation
1900 Fifth Avenue, North
Birmingham, AL 35203
(205) 944-1300

Michele Elrod (Assistant – Jenny)
Executive Vice President & Head, Corporate Marketing
(205) 326-4735

Scott Peters
Head, Consumer Services
(205) 944-1300

John Owen
Head, Region’s Business Lines
(205) 944-1300