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Compass Bancshares, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Compass Bancshares, based in Birmingham, AL, is the holding company of Compass Bank and Compass Brokerage, Inc. Compass Bancshares operates centers in Alabama, Arizona, Colorado, Florida, New Mexico and Texas. Operating segments include corporate banking, retail banking, treasury and wealth management. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (205) 297-3000
Main Fax (205) 297-3702
Primary Address
15 South 20th Street
Birmingham, AL 35233-2000

Compass Bancshares, Inc. Contacts

Contacts (5/12)
Name Title State
Manolo S. Chairman AL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (205) 297-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 South 20th Street
Birmingham, AL

Jennifer D. Chief Marketing & Client Experience Officer AL
Gabriel S. Chief Information Officer AL
Ed B. Executive Vice President, U.S. Shareholder Relations AL
Alex C. Executive Vice President, UX Designs & Director, Mobile & Online Banking AL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Compass Bank *
Compass Bancshares, Inc. *******

Agency Relationships

Brand Agency Service From To
******* **** *** **** ***** multicultural 2005 present
******* **** ***&* **** **** creative 2008 present
******* **** ********* Media Buying, Media Planning unknown present
******* **** ********* Media Buying, Media Planning unknown present

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On the Brink Update: No. 245 BBVA Compass moves media to Chicago, targeting wider publisher mix


Subject: digital, online, social media, video, mobile, sponsorship, TV, print

Company: BBVA Compass, headquartered in Birmingham, Ala., operates banks in Ala., Ariz., Colo., Fla., NM and Texas.

Opportunity: We’ve confirmed media planning and buying is moving from WPP’s here). As such,  digital sellers should have an edge since BBVA’s ad dollars are moving away from TV and print. Note that BBVA has also expanded its targeting this year beyond sports sites, so media, entertainment and portal sellers should have success pitching, as well.

Additional Insight

Media Spend: BBVA spent $19.2 million on measured media last year, down from $23.4 million in 2013, according to Kantar Media. About 51% of last year’s spending went to TV. The remaining half was split mostly between newspaper and display ads.

TV Breakdown: Since January, $4.6 million has gone to national TV ads (see targeting right), a huge decline from $15.2 million over the same period last year (99% H1 skew). This compares to 2013, when $3.5 million went to national TV ads.

Digital Breakdown: Display activity has been much higher this year compared to H1 2014, according to Moat. Since January, 107 display ads have run with 2,092 publishers (1% mobile), 89% of which were placed via ad exchanges or networks instead of directly with sites. In comparison, over the same period last year, 79 ads ran with 185 publishers (<1% mobile), 68% of which were placed directly.

This year, desktop activity has skewed towards sports, media, portal and entertainment publishers, led by,,, and Mobile has run more with finance publishers like Last year desktop ran almost exclusively with sports sites, mainly This makes sense because BBVA extended its sponsorship deal with the pro basketball league last year.

Compass Bancshares 
15 S. 20th St.
Birmingham, AL 35233
(205) 297-3000

Jennifer Kelly Dominiquini 
Chief Marketing & Client Experience Officer
(205) 297-3000