Compass Bancshares, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Compass Bancshares, based in Birmingham, AL, is the holding company of Compass Bank and Compass Brokerage, Inc. Compass Bancshares operates centers in Alabama, Arizona, Colorado, Florida, New Mexico and Texas. Operating segments include corporate banking, retail banking, treasury and wealth management.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(205) 297-3000|
|Main Fax||(205) 297-3702|
Compass Bancshares, Inc. ContactsContacts (5/12)
Sample of Associated Brands
|Jennifer D.||Chief Marketing & Client Experience Officer||AL|
|Gabriel S.||Chief Information Officer||AL|
|Ed B.||Executive Vice President, U.S. Shareholder Relations||AL|
|Alex C.||Executive Vice President, UX Designs & Director, Mobile & Online Banking||AL|
|Compass Bancshares, Inc.||*******|
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On the Brink Update: No. 245 BBVA Compass moves media to Chicago, targeting wider publisher mix
Subject: digital, online, social media, video, mobile, sponsorship, TV, print
Company: BBVA Compass, headquartered in Birmingham, Ala., operates banks in Ala., Ariz., Colo., Fla., NM and Texas.
Opportunity: We’ve confirmed media planning and buying is moving from WPP’s here). As such, digital sellers should have an edge since BBVA’s ad dollars are moving away from TV and print. Note that BBVA has also expanded its targeting this year beyond sports sites, so media, entertainment and portal sellers should have success pitching, as well.
Media Spend: BBVA spent $19.2 million on measured media last year, down from $23.4 million in 2013, according to Kantar Media. About 51% of last year’s spending went to TV. The remaining half was split mostly between newspaper and display ads.
TV Breakdown: Since January, $4.6 million has gone to national TV ads (see targeting right), a huge decline from $15.2 million over the same period last year (99% H1 skew). This compares to 2013, when $3.5 million went to national TV ads.
Digital Breakdown: Display activity has been much higher this year compared to H1 2014, according to Moat. Since January, 107 display ads have run with 2,092 publishers (1% mobile), 89% of which were placed via ad exchanges or networks instead of directly with sites. In comparison, over the same period last year, 79 ads ran with 185 publishers (<1% mobile), 68% of which were placed directly.
This year, desktop activity has skewed towards sports, media, portal and entertainment publishers, led by go.com, nba.com, cbs.com, cnet.com and cnn.com. Mobile has run more with finance publishers like forbes.com. Last year desktop ran almost exclusively with sports sites, mainly nba.com. This makes sense because BBVA extended its sponsorship deal with the pro basketball league last year.
15 S. 20th St.
Birmingham, AL 35233
Jennifer Kelly Dominiquini
Chief Marketing & Client Experience Officer