Focus Features | Company Profile, Marketing Contacts, Media Spend, Brands
Focus Features, headquartered in Universal City, CA, is a producer, marketer and distributor of film and video entertainment. The company is the specialty arm of Universal Pictures, part of Universal Studios, Inc.
|Main Telephone||(818) 777-7373|
|Main Fax||(818) 866-4744|
Focus Features ContactsContacts (5/14)
|Jason C.||President, Marketing||CA|
Sample of Associated Brands
|Abhijay P.||Chief Operating Officer||CA|
|Brad G.||Executive Vice President, Marketing||CA|
|Blair G.||Senior Vice President, Creative Advertising, Print & New Media||CA|
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Score 84 - Account in Jeopardy: Focus Features hires new marketing leader after overhaul
Subject: Digital, social media, online
Opportunity: In overhaul mode, Focus has hired former Open Road Films CMO Jason Cassidy as its new president of marketing. Reporting to Chairman Peter Kujawski, he'll lead all marketing for Focus Features’ film slate. Cassidy will work closely with Focus President Robert Walak, COO Abhijay Prakash and new Marketing EVP Jamie Schwartz. Schwartz will report to Cassidy, focusing on international marketing.
These new business triggers, among other variables, puts Focus on the edge of "Review Imminent" territory in our agency new business predictive model. Agencies with movie marketing experience should reach out immediately since a review could potentially begin as soon as Q1.
It appears that Focus is going back to its art house roots after clumsily releasing films such as he Zac Efron romantic comedy “That Awkward Moment.” So, don't expect decision makers to be receptive to big budget campaign ideas. Besides creative, competition for media will include WPP’s
Sellers - take a look at Focus's upcoming releases and start pitching for films a few months out and beyond that fit into your target demo. Focus has a relatively tiny digital ad budget, but TV outlays skyrocketed this year behind more mainstream releases such as "London Has Fallen" and "Kubo and the Two Strings."
This surge in spending likely won't continue with Focus returning to indie films, but traditional budgets here are still substantial (For instance, $89.4 million went to measured media in 2014, according to Kantar).
TV Breakdown: $87 million has gone to national TV since last November (see targeting right), almost 3X the $39.6 million spent during the same period a year earlier, iSpot.tv reports.
1540 Second St.
Santa Monica, CA 90401
Executive Vice President, Marketing