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Focus Features | Company Profile, Marketing Contacts, Media Spend, Brands




Focus Features, headquartered in Universal City, CA, is a producer, marketer and distributor of film and video entertainment. The company is the specialty arm of Universal Pictures, part of Universal Studios, Inc.

Main Telephone (818) 777-7373
Main Fax (818) 866-4744
Primary Address
1540 Second Street
#200
Santa Monica, CA 90401
USA

Focus Features Contacts

Contacts (5/14)
Name Title State
Jason C. President, Marketing CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 777-7373
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1540 Second Street
#200
Santa Monica, CA
90401
USA

Abhijay P. Chief Operating Officer CA
Robert W. President CA
Brad G. Executive Vice President, Marketing CA
Blair G. Senior Vice President, Creative Advertising, Print & New Media CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Focus Features *******

Agency Relationships


Brand Agency Service From To
***** ******** ***** media planning, media buying, digital, creative 2011 present
***** ******** ***** Social 2015 present
***** ******** **** *********** Multicultural unknown present

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WinmoEdge

Score 84 - Account in Jeopardy: Focus Features hires new marketing leader after overhaul


Subject: Digital, social media, online

Company: 

Opportunity: In overhaul mode, Focus has hired former Open Road Films CMO Jason Cassidy as its new president of marketing. Reporting to Chairman Peter Kujawski, he'll lead all marketing for Focus Features’ film slate. Cassidy will work closely with Focus President Robert Walak, COO Abhijay Prakash and new Marketing EVP Jamie Schwartz. Schwartz will report to Cassidy, focusing on international marketing.

These new business triggers, among other variables, puts Focus on the edge of "Review Imminent" territory in our agency new business predictive model. Agencies with movie marketing experience should reach out immediately since a review could potentially begin as soon as Q1. 

It appears that Focus is going back to its art house roots after clumsily releasing films such as he Zac Efron romantic comedy “That Awkward Moment.” So, don't expect decision makers to be receptive to big budget campaign ideas. Besides creative, competition for media will include WPP’s 

Sellers - take a look at Focus's upcoming releases and start pitching for films a few months out and beyond that fit into your target demo. Focus has a relatively tiny digital ad budget, but TV outlays skyrocketed this year behind more mainstream releases such as "London Has Fallen" and "Kubo and the Two Strings."

This surge in spending likely won't continue with Focus returning to indie films, but traditional budgets here are still substantial (For instance, $89.4 million went to measured media in 2014, according to Kantar). 

Additional Insight

TV Breakdown: $87 million has gone to national TV since last November (see targeting right), almost 3X the $39.6 million spent during the same period a year earlier, iSpot.tv reports.

 

Focus Features 
1540 Second St.
#200 
Santa Monica, CA 90401 
(818) 777-7373

Jamie Schwartz.
Executive Vice President, Marketing
(818) 777-7373
jason.cassidy@focusfeatures.com