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Netflix, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Netflix, Inc, based in Los Gatos, CA, is an online movie rental service. The company offers a variety of subscription plans and boasts no due dates, late fees or shipping fees. DVDs are delivered from regional shipping centers located throughout the United States. Netflix also offers personalized movie recommendations and ratings to its members.

Main Telephone (408) 540-3700
Main Fax (408) 540-3737
Primary Address
100 Winchester Circle
Los Gatos, CA 95032
USA

Netflix, Inc. Contacts

Contacts (5/84)
Name Title State
Reed H. Chief Executive Officer & Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 540-3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Winchester Circle
Los Gatos, CA
95032
USA

Neil H. Chief Product Officer CA
Ted S. Chief Content Officer & Vice President, Content CA
David W. Chief Financial Officer CA
Greg P. Chief Streaming & Partnerships Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Netflix, Inc. ********

Agency Relationships


Brand Agency Service From To
*******, ***. *** ****** ********* AOR - public relations 2006 present
*******, ***. *** ******* ****** Public Relations 2010 present
*******, ***. *******, ***. creative 2013 present
*******, ***. ******* ******* ******* Creative, Digital 2014 present
*******, ***. *** ***** ***** multicultural present present

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WinmoEdge

H1 Media Opps Rumor Update - Netflix's new media shop assigning new staff to account


Subject: TV, digital, online, video, mobile, sponsorship

Company: Netflix

Update (11/7): It appears that the bulk of LA office instead of the Boston office. This makes sense given LA's proximitiy to Netflix's HQ, but we wanted to keep everybody posted. Also, Deutsch media planner Victoria Garcia Galarza recently joined Mediahub, LA as integrated media planner on the Netflix account. 

Another key in-house decision maker to add to your outreach is Shannon Willet, who was promoted last month to director of marketing for North America, Australia and New Zealand. 

Update (10/19): We've received a tip that media AOR Mediahub

We're still working to figure out what each shop is handling. So far, it appears that Mullen/Mediahub, split between Boston and LA, will have the bulk of ad revenue, including "Originals" revenue. We've been told programmatic is still in-house. We'll keep you posted as we learn more. 

So, sellers should say goodbye to MEC and center their 2017 media pitches immediately on the new agencies. The transition away from MEC has been going on for some time already (more info below), so staff should be fully transitioned. Focus your pitch on new plenty more from where "The Do-Over" left off, as well.

Below published 8/31

 

Opportunity: We've heard from multiple tipsters lately that all media planning and buying will move in Q4 from WPP’s MEC to IPG's Mediahub, (LA or Boston?) and WPP's Palisades, LA. We've been trying to confirm this intel and have had no luck so far.  A switch would make sense though because Netflix has been testing the new shops since earlier this year (research here).

It appears that Mediahub will control the bulk of advertising, including premium digital awareness and tune-in dollars. All programmatic likely will still be in-house. We'll keep you posted as we learn more.

Sellers should start making introductions for 2017 dollars now since there shouldn't be much of a transition period.  Focus your pitch on new season start campaigns.

Additional Insight

TV Breakdown: During the past year, $27.2 million has gone to national TV ads (see breakdown right), down from $41.9 million during the same prior year period, 

Digital Breakdown: Since January, $25 million has garnered 2.2 billion desktop impressions, 86% of which were placed site-direct. Direct site partners include youtube.com, espn.go.com, imdb.com, nytimes.com, hollywoodreporter.com, ew.com, time.com, refinery29.com and ign. com. 

For video, about $6.3 million has gone to 334.2 million impressions (see spend share breakdown right). Pathmatics reports that Netflix relies on two ad networks: Google AdX + AdSense and Advertising.com. Video targets a similar site mix as desktop, such as nbc.com, nytimes.com, cbs.com, funnyordie.com, espn.go.com, mic.com, cnn.com and rottentomatoes.com. 

Netflix's mobile presence is much smaller ($705,000 for 84.8 million impressions) and targets the same type of site mix. 

Netflix
100 Winchester Circle
Los Gatos, CA 95032 
(408) 540-3700

Kelly Bennett
Chief Marketing Officer
(310) 734-2900
kbennett@netflix.com

Kathy O'Dowd
Global Director, Programmatic Marketplace & Channel Development
(408) 540-3700
kodowd@netflix.com

Shannon Willett
Director, Marketing - North America, Australia & New Zealand
(408) 540-3700
 kodowd@netflix.com

Hwa-Shih Lee
Vice President, Digital - Palisades, LA
(310) 828-9100
hlee@palisadesmedia.com

Victoria Garcia Galarza
Integrated Media Planning - Mediahub, LA
​(424) 738-6500
victoria.garciagalarza@mullenlowemediahub.com

Laurel Boyd
Vice President, Group Media Director - Mediahub, Boston
(617) 226-9000
laurel.boyd@mullenlowe.com

Michelle Blaser
Supervisor - Mediahub, Boston
​(617) 226-9000
michelle.blaser@mullenlowe.com