Netflix, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Netflix, Inc, based in Los Gatos, CA, is an online movie rental service. The company offers a variety of subscription plans and boasts no due dates, late fees or shipping fees. DVDs are delivered from regional shipping centers located throughout the United States. Netflix also offers personalized movie recommendations and ratings to its members.
|Main Telephone||(408) 540-3700|
|Main Fax||(408) 540-3737|
Netflix, Inc. ContactsContacts (5/84)
|Reed H.||Chief Executive Officer & Chairman||CA|
Sample of Associated Brands
|Neil H.||Chief Product Officer||CA|
|Ted S.||Chief Content Officer & Vice President, Content||CA|
|David W.||Chief Financial Officer||CA|
|Greg P.||Chief Streaming & Partnerships Officer||CA|
|*******, ***.||*** ****** *********||AOR - public relations||2006||present|
|*******, ***.||*** ******* ******||Public Relations||2010||present|
|*******, ***.||*******, ***.||creative||2013||present|
|*******, ***.||******* ******* *******||Creative, Digital||2014||present|
|*******, ***.||*** ***** *****||multicultural||present||present|
Who is the Chief Executive Officer & Chairman of Netflix, Inc.?
Who is the marketing contact for Entertainment in CA
What is the email of the Chief Product Officer of Netflix, Inc.?
What is direct phone of the Chief Content Officer & Vice President, Content of Netflix, Inc.?
Who is the AOR - public relations agency of Netflix, Inc.?
Your personal LinkedIn™ network connections
H1 Media Opps Rumor Update - Netflix's new media shop assigning new staff to account
Subject: TV, digital, online, video, mobile, sponsorship
Update (11/7): It appears that the bulk of LA office instead of the Boston office. This makes sense given LA's proximitiy to Netflix's HQ, but we wanted to keep everybody posted. Also, Deutsch media planner Victoria Garcia Galarza recently joined Mediahub, LA as integrated media planner on the Netflix account.
Another key in-house decision maker to add to your outreach is Shannon Willet, who was promoted last month to director of marketing for North America, Australia and New Zealand.
Update (10/19): We've received a tip that media AOR Mediahub.
We're still working to figure out what each shop is handling. So far, it appears that Mullen/Mediahub, split between Boston and LA, will have the bulk of ad revenue, including "Originals" revenue. We've been told programmatic is still in-house. We'll keep you posted as we learn more.
So, sellers should say goodbye to MEC and center their 2017 media pitches immediately on the new agencies. The transition away from MEC has been going on for some time already (more info below), so staff should be fully transitioned. Focus your pitch on new plenty more from where "The Do-Over" left off, as well.
Below published 8/31
Opportunity: We've heard from multiple tipsters lately that all media planning and buying will move in Q4 from WPP’s MEC to IPG's Mediahub, (LA or Boston?) and WPP's Palisades, LA. We've been trying to confirm this intel and have had no luck so far. A switch would make sense though because Netflix has been testing the new shops since earlier this year (research here).
It appears that Mediahub will control the bulk of advertising, including premium digital awareness and tune-in dollars. All programmatic likely will still be in-house. We'll keep you posted as we learn more.
Sellers should start making introductions for 2017 dollars now since there shouldn't be much of a transition period. Focus your pitch on new season start campaigns.
Digital Breakdown: Since January, $25 million has garnered 2.2 billion desktop impressions, 86% of which were placed site-direct. Direct site partners include youtube.com, espn.go.com, imdb.com, nytimes.com, hollywoodreporter.com, ew.com, time.com, refinery29.com and ign. com.
For video, about $6.3 million has gone to 334.2 million impressions (see spend share breakdown right). Pathmatics reports that Netflix relies on two ad networks: Google AdX + AdSense and Advertising.com. Video targets a similar site mix as desktop, such as nbc.com, nytimes.com, cbs.com, funnyordie.com, espn.go.com, mic.com, cnn.com and rottentomatoes.com.
Netflix's mobile presence is much smaller ($705,000 for 84.8 million impressions) and targets the same type of site mix.
100 Winchester Circle
Los Gatos, CA 95032
Chief Marketing Officer
Global Director, Programmatic Marketplace & Channel Development
Director, Marketing - North America, Australia & New Zealand
Vice President, Digital - Palisades, LA
Victoria Garcia Galarza
Integrated Media Planning - Mediahub, LA
Vice President, Group Media Director - Mediahub, Boston
Supervisor - Mediahub, Boston