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Getty Images, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Getty Images is a creator and distributor of still imagery, footage, digital and multi-media products. Getty Images provides visual content to a range of professional industries, including advertising agencies, design firms, broadcasters, publishers and others.

Main Telephone (646) 613-4000
Main Fax
Primary Address
75 Varick Street
Fifth Floor
New York, NY 10013
USA

Getty Images, Inc. Contacts

Contacts (5/24)
Name Title State
Jonathan K. Co-Founder & Chairman NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (646) 613-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street
Fifth Floor
New York, NY
10013
USA

Gene F. Senior Vice President, Chief Marketing Officer NY
Dawn A. Chief Executive Officer NY
Craig P. Chief Operating Officer CA
Andrew H. Senior Vice President. Data & Insights NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Getty Images *****

Agency Relationships


Brand Agency Service From To
***** ****** ******* public relations 2008 present
***** ****** ***** ********* AOR - public relations 2013 present

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WinmoEdge

Digital Opps: Getty Images takes media in-house (Score 51)


Subject: B2B marketing, digital, social media

Company: ThinkStock, which provide royalty-free, stock photos and illustrations.

Opportunity: We've confirmed that media has moved in-house, eliminating the need for sellers to deal with a media agency middleman to secure revenue. Getty's traditional ad investments rose last year under new CMO Susan Smith Ellis to support a cable TV campaign (research

While Getty's advertising levels will likely remain higher than usual, the move in-house signals a shift away from traditional to digital buys. Already, Getty's desktop display presence this year is double 2015's, Pathmatics reports. 

Therefore, digital sellers with proven reach in the creative industries should start engaging the in-house team, which is led by Getty veteran Diane Weston, global director of digital marketing. Use targeting for the new "Endless Possibilities" campaign as a guide and pitch platforms that will reach creative and marketing professionals. 

Agencies with the scope to handle this account should make sure they're top-of-mind, as well. While media accounts often move in-house for cost savings, frequently it's a precursor to a review.  At least you know there's no competition in your way. Also, creative reviews often follow media and vice versa. Getty has struggled for several quarters and their AlmapBBDO has worked on the global Getty account since at least 2012, making it well past average agency tenure (2.5-3 years). 

Additional Insight

Incumbent: MediaStorm, NYC handled media

Media Spend: Spent $4.5 million last year, on measured media, about half of which went to cable TV buys, according to Kantar Media. Most of the remainder, about $1.2 million, went to display. 

Digital Breakdown: Since January, $3 million ha garnered 662.6 million desktop impressions, 69% of which were purchased from ad network Google AdX + AdSense. Most of the remaining impressions were direct buys with sites including dailymail.co.uk, adsoftheworld.com, mymag.com, inc.com and wired.com, Pathmatics reports.

Combined, only about $140,000 has been spent on 30 million mobile and video impressions (heavier mobile skew). Mobile has targeted sites such as dailymail.com, accuweather.com, nymag.com, businessinsider.com, reddit.com, adsoftheworld.com, and rollingstone.com. 

Getty Images, Inc. 
605 Fifth Ave. S.
Suite 400 
Seattle, WA 98104 
(206) 925-5000

Susan Smith Ellis 
Chief Marketing Officer 
(646) 613-4056 
susan.smithellis@gettyimages.com

Diane Weston
Global Director, Digital Marketing
(646) 613-4056 
diane.weston@gettyimages.com