Getty Images, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Getty Images is a creator and distributor of still imagery, footage, digital and multi-media products. Getty Images provides visual content to a range of professional industries, including advertising agencies, design firms, broadcasters, publishers and others.
|Main Telephone||(646) 613-4000|
Getty Images, Inc. ContactsContacts (5/24)
|Jonathan K.||Co-Founder & Chairman||NY|
Sample of Associated Brands
|Gene F.||Senior Vice President, Chief Marketing Officer||NY|
|Dawn A.||Chief Executive Officer||NY|
|Craig P.||Chief Operating Officer||CA|
|Andrew H.||Senior Vice President. Data & Insights||NY|
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Digital Opps: Getty Images takes media in-house (Score 51)
Subject: B2B marketing, digital, social media
Company: ThinkStock, which provide royalty-free, stock photos and illustrations.
Opportunity: We've confirmed that media has moved in-house, eliminating the need for sellers to deal with a media agency middleman to secure revenue. Getty's traditional ad investments rose last year under new CMO Susan Smith Ellis to support a cable TV campaign (research
While Getty's advertising levels will likely remain higher than usual, the move in-house signals a shift away from traditional to digital buys. Already, Getty's desktop display presence this year is double 2015's, Pathmatics reports.
Therefore, digital sellers with proven reach in the creative industries should start engaging the in-house team, which is led by Getty veteran Diane Weston, global director of digital marketing. Use targeting for the new "Endless Possibilities" campaign as a guide and pitch platforms that will reach creative and marketing professionals.
Agencies with the scope to handle this account should make sure they're top-of-mind, as well. While media accounts often move in-house for cost savings, frequently it's a precursor to a review. At least you know there's no competition in your way. Also, creative reviews often follow media and vice versa. Getty has struggled for several quarters and their AlmapBBDO has worked on the global Getty account since at least 2012, making it well past average agency tenure (2.5-3 years).
Incumbent: MediaStorm, NYC handled media
Media Spend: Spent $4.5 million last year, on measured media, about half of which went to cable TV buys, according to Kantar Media. Most of the remainder, about $1.2 million, went to display.
Digital Breakdown: Since January, $3 million ha garnered 662.6 million desktop impressions, 69% of which were purchased from ad network Google AdX + AdSense. Most of the remaining impressions were direct buys with sites including dailymail.co.uk, adsoftheworld.com, mymag.com, inc.com and wired.com, Pathmatics reports.
Combined, only about $140,000 has been spent on 30 million mobile and video impressions (heavier mobile skew). Mobile has targeted sites such as dailymail.com, accuweather.com, nymag.com, businessinsider.com, reddit.com, adsoftheworld.com, and rollingstone.com.
Getty Images, Inc.
605 Fifth Ave. S.
Seattle, WA 98104
Susan Smith Ellis
Chief Marketing Officer
Global Director, Digital Marketing