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Scientific Games | Company Profile, Marketing Contacts, Media Spend, Brands

Scientific Games Holdings Corporation provides a full range of lottery game consulting and production services. The company offers manufacturing, warehousing and distribution of instant lottery tickets and related instant-ticket services such as game design, sales and marketing support, retailer telemarketing and field services. Scientific Games Holdings Corporation is located in Alpharetta, GA.

Main Telephone (770) 664-3700
Main Fax (678) 624-4312
Primary Address
1500 Bluegrass Lakes Parkway
Alpharetta, GA 30004-7712

Scientific Games Contacts

Contacts (5/18)
Name Title State
Jim K. Group Chief Executive - Lottery GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (770) 664-3700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1500 Bluegrass Lakes Parkway
Alpharetta, GA

Steven S. Chief Creative Officer & President - Properties Group GA
Shawn D. Executive Vice President & Chief Marketing Officer NV
Derik M. Group Chief Executive - Gaming NV
Michael Q. Executive Vice President & Chief Financial Officer NV

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Scientific Games *
Game Gallery *
Quantum *
BetJet *
ClearBet *

Agency Relationships

Brand Agency Service From To
********** ***** *****&******* creative unknown present

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Scientific Games state lottery co. shuffles execs

The Story
Lottery and gaming organization Scientific Games Corporation announced a few executive changes in an effort to strengthen its management team, according to the company.
Current chairman of the New York-based company A. Lorne Weil was asked to take on the role of chief executive officer. Having previously held this position from 1992 to 2008, Weil boasts revenue growth of more than $1 billion during his reign.
Michael Chambrello, Scientific Games’ president and CEO, will assume the title of CEO of the company’s Asia-Pacific Region, and David Kennedy has added an executive title to his current role as vice chairman.
Scientific Games Corporation provides solutions to lottery and other gaming organizations throughout the world.
The company’s products and services include instant lottery games, lottery gaming systems, terminals and services and Internet applications, in addition to its server-based interactive gaming machines.
The Research
At the helm of the company, Weil will make the top decisions at Scientific Games Corporation, while Chambrello’s promotion will help hone in on and enhance the company’s growth potential in China and other countries in Asia-Pacific.
“One of our key initiatives has been to expand our presence in China where we see meaningful opportunities for growth,” Weil said in a statement. “We’ve had significant success in China in a very short period of time.”
The new CEO went on to say that Scientific Games sees a great deal of potential for expansion in this country, and as such, is eager to devote more senior management and personnel to further develop its China business.
“As I noted on our last earnings call, overall sales of instant and other lottery products are vibrant in China,” Chambrello said on the record. “I'm confident in our ability to expand Scientific Games’ business in China, and I look forward to leading these efforts on behalf of the company.”
Chambrello will carry the torch that Weil had initially held regarding the company’s plans for China. Weil said in a statement that he feels Chambrello is uniquely positioned to execute this strategy to its fullest.
Also effective immediately, Kennedy will focus on heightening the operational performance of the company across all of its business units.
“The Board and I are pleased that David Kennedy will be part of the expanded team that will lead Scientific Games in its next phase of growth,” the twice-elected CEO said. “David brings proven operational and financial experience as a senior executive at Revlon and Coca-Cola, along with an in-depth knowledge of our company through his service on our board.”
Weil went on to express confidence in working closely with Chambrello, Kennedy and Chief Financial Officer Jeff Lipkin, as well the rest of the staff in an effort to “reinvigorate and restore growth to our business.”
Both Chambrello and Kennedy will report to Weil and continue to serve on the Board of Directors of Scientific Games.
Aside from Eastern growth, Scientific Games also hopes to further develop the international instant ticket market, enhancing its business development efforts to address the opportunity in countries throughout the world.
Instant ticket sales as a percentage of total lottery revenues are much lower than in North America, except in Italy. Another similar sales boost initiative will be to increase its product availability in new retail outlets, grocery stores, mass retailers and drug store chains.
“With the expansion and redirection of our executive management team, combined with our increasing emphasis on driving innovation in our products and services, I believe Scientific Games is very well positioned for profitable growth,” Weil said.
Director of Corporate Public Relations Aimee Remey told WinmoEdge that Scientific Games mostly works with governments, but explained that the company is not quite proactive about advertising and using public relations to reach these government entities.
“As it stands now, we have each state covered, and the government’s business is a five- to 10-year contract,” she said. “We stay under the radar so our customers say they have great products even though we make them.”
Scientific Games technically never markets to consumers. Our source said that advertising directly to lottery and game players is strictly that gaming entity’s job, and not theirs.
“We (advertise in) some of the lottery trades (publications), but even then we’re probably not as proactive as other companies,” Remey said. “We’re just a vendor to the state.”

Scientific Games Corporation
750 Lexington Avenue
New York, NY 10022
(212) 754-2233
A. Lorne Weil
Chairman & Chief Executive Officer
(212) 754-2233
Michael Chambrello
Chief Executive Officer – Asia-Pacific Region
(212) 754-2233
David Kennedy
Executive Vice Chairman
(212) 754-2233