Cinemark USA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Cinemark USA, Inc. is a leading movie theater chain. With hundreds of movie theater establishments throughout the U.S. and Latin Americas, Cinemark is headquartered in Plano, TX.
|Main Telephone||(972) 665-1000|
|Main Fax||(972) 665-1004|
Cinemark USA, Inc. ContactsContacts (5/12)
|Lee Roy M.||Executive Chairman||TX|
Sample of Associated Brands
|Mark Z.||Chief Executive Officer||TX|
|Doug F.||Chief Technology Officer||TX|
|Justin M.||Senior Vice President, Global Content Strategy & Analysis||TX|
|James M.||Senior Vice President, Marketing & Communications||TX|
|Cinemark USA, Inc.||********|
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Cinemark Theaters offers healthy juice line for kids
Subject: traditional, newspapers, display
Company: Cinemark Theaters, a leading movie theater chain headquartered in Plano, Texas.
Opportunity: The theater chain is offering a new line of juices for children at all theaters. Look for opportunities to raise awareness of the new offerings nationwide.
New Product Offerings: Cinemark holdings has announced that it is the first national theater chain to offer Honest Kids organic juice drinks. The juice drinks will be available immediately in all of the chain’s 334 cinemas nationwide. Flavors such as Appley Ever After and Super Fruit Punch will be aailable individually and as part of Cinemark’s Movie Snack Packs.
According to SVP of food, beverage and amusements at Cinemark Phillip Couch said the theater chain recognizes that “today’s parents are more interested than ever in providing low-calorie drink options containing juice to their children.” Sean Goldman, founder of Honest Tea, says the drink company is “thrilled” to be a part of Cinemark’s effort to “offer a fresh movie experience to their younger viewers.”
Media Spend: In 2013, Cinemark raised media spend by $4 million from 2012 – jumping to $22.6 million from $17.4 million. Of this, 96.9% was dedicated to newspapers.
Agency Relationships: Cinemark handles creative and media in-house.
3900 Dallas Parkway
Plano, TX 75093
Senior Vice President, Food, Beverage & Amusements