Allconnect online residential services gets Chief Strategy Officer
Allconnect, Inc., an online comparison-shopping marketplace for residential home services, announced the appointment of Glenn Goad as chief strategy officer, according to the company
Goad most recently served as president of the Interactive Division of Network Communications Inc., where he was responsible for the development of the organization’s online network of more than 18 Web sites.
During his tenure at NCI Goad also held the position of executive vice president of consumer strategy. In this role, he was responsible for creating a distribution strategy that reached over 15 million consumers per month looking to buy, rent, or improve their homes.
Allconnect, Inc. is an online source intended to help people during their move. The company establishes a number of residential services for consumers, including power, telephone, cable and satellite television, DSL and home security for free.
In his new position, Goad will focus on customer acquisition while leading Allconnect
’s online execution, strategic alliances and corporate development.
“Glenn is well respected in the real estate, e-commerce, new media and mover marketplaces,” Chairman and Chief Executive Officer Mark Miller said in a statement. “He knows how to grow a business by attracting and exceeding the needs of consumers. These skills, coupled with his tremendous energy and well established leadership qualities make Glenn a terrific addition to the Allconnect team.”
Goad will also be responsible for product development and marketing and will focus on expanding Allconnect's multimedia platform for shopping, comparing and connecting essential home services such as broadband, cable, satellite and telephone for both consumers and business partners.
WinmoEdge spoke briefly with Allconnect representative Mary Sorrel who said that Goad feels because he has just recently started his position at the company, it is too early to comment on his future marketing strategies at this time.
According to The List database, Atlanta-based mPRessions PR is currently handling Allconnect’s public relations efforts.
Interested agencies should contact Goad with ideas on how to best target movers. Perhaps suggest that Allconnect invest in buying lists of consumers from direct mail marketing agencies and other similar shops. Come up with ways to increase the company’s search engine optimization so that when people who are planning to move see Allconnect’s name online immediately.
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Vice President of Marketing
Chief Strategy Officer
Chairman & Chief Executive Officer