QuikTrip Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
QuikTrip is a chain of convenience stores/gas stations primarily found in the Midwestern and Southern United States. Quiktrip locations are larger than the average gas station, offering anywhere from 6 to 24 gas pumps and a large retail space inside. The company is headquartered in Tulsa, OK.
|Main Telephone||(918) 615-7700|
QuikTrip Corporation ContactsContacts (5/8)
|Chuck B.||Vice President, Marketing & Convenience Store Sales||OK|
Sample of Associated Brands
|Chris T.||Director, Technology||OK|
|Mike T.||Manager, Public & Government Affairs||OK|
|Cindy R.||Marketing Manager||OK|
|Candice D.||Business Engagement Manager||OK|
Who is the Vice President, Marketing & Convenience Store Sales of QuikTrip Corporation?
Who is the marketing contact for gasoline & motor oil marketers in OK
What is the email of the Director, Technology of QuikTrip Corporation?
What is direct phone of the Manager, Public & Government Affairs of QuikTrip Corporation?
Who is the Media Buying, Media Planning agency of QuikTrip Corporation?
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Campaign Imminent: QuikTrip moving creative, media to VML
Subject: Outdoor, radio, TV, digital, online
Company: Winmo profile), Tulsa, OK-based convenience store chain with about 700 stores, most of which are in the Southeast and Midwest.
Opportunity: WPP’s VML, Kansas City has been hired as creative and media AOR, effective May 2. Therefore, sellers should start making introductions to VML so they’ll be notified when staff transition to the account and planning discussions are ready to begin. For now, inquiries are being directed to Kristen Sikorski, channel supervisor. Q3 is traditionally QuikTrip’s top advertising period to reach drivers during peak travel season, so look for a new campaign to break then.
Outdoor, radio and spot TV historically make up the bulk of QuikTrip’s ad budget. But keep in mind that direct response mobile and video display activity has been higher the past year. It’s likely this trend will continue given the high ROI benefits of using mobile to reach specific types of millennial drivers at the right time.
Incumbent: The Richards Group has handled creative and media since 2002, according to The List.
Media Spend: $4.7 million went to measured media last year, down 10.5% from $5.2 million in 2014, according to Kantar Media. Since 2013, about $2.3 million of QuikTrip’s annual ad budget goes to outdoor ads. The remainder mostly goes to national spot radio and spot TV ads.
Digital Breakdown: During the last 12 months, most of Quik Trip’s display presence has been video. Specifically, seven video ads have run on about 775 publishers compared to 24 banners and high impact ads appearing on 140 sites (55% mobile), according to Moat.
Video ads have appeared mostly on news and entertainment publishers like runt-of-the-web.com, wresstlinginc.com, snopes.com, sparknotes.com, seattlepi.com, ajc.com, sportingnews.com, wunderground.com.
Desktop has run primarily on health/fitness and news publishers like lifescript.com and dallasnews.com, while mobile is targeting news and tech sites such as macworld.com and pcworld.com.
4705 South 129th East Ave.
Tulsa, OK 74134
Channel Supervisor – VML