Cessna Aircraft Company | Company Profile, Marketing Contacts, Media Spend, Brands
Cessna Aircraft Company manufactures business jets, utility turboprops, and small single-engine planes. Cessna's planes are typically used for commercial, personal and small-business applications. The company is headquartered in Wichita, KS. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(316) 831-2000|
Cessna Aircraft Company ContactsContacts (3)
|Kimberly W.||Director, Marketing & Strategy - Parts & Accessories, EZ-GO||KS|
Sample of Associated Brands
|Rhonda F.||Director, Marketing Operations||KS|
|Shane M.||Senior Marketing Manager||KS|
|Caravan Utility Aircraft||*|
|Cessna Pilot Centers||*|
|Cessna Aircraft Company||*|
Who is the Director, Marketing & Strategy - Parts & Accessories, EZ-GO of Cessna Aircraft Company?
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Rumor: Cessna moves media account ahead of product launches?
Subject: Magazine, print, digital, outdoor, sponsorship
Company: became a brand of Textron, which also makes Bell helicopters and E-Z-Go golf carts.
Opportunity: We hear media planning and buying has moved from Publicis’s Optimedia to investing in new products to take advantage of the post recession rebound in the luxury aviation market. For example, the large-cabin business jet Citation Longitude will debut later this year and a larger Longitude is slated for late 2017.
Digital Breakdown: Cessna’ display activity has been down this year compared to 2014. Since January, only two ads have run with two publishers (<1% mobile) compared to seven ads with seven publishers over the same period last year. The most activity in 2014 came from pgatour.com. So, the decline in activity makes some sense because Cessna’s three-year deal with the PGA Tour ended this year.
Besides pgatour.com, most of Cessna’s desktop activity since Jan. 2014 has been with reference, local paper and movie publishers. Domains reporting the highest activity include flightsim.com, monster.com, seattlepi.com, movietickets.com and topix.com.
Cessna Aircraft Company
One Cessna Boulevard
Wichita, KS 67215
Senior Vice President, Sales & Marketing – firstname.lastname@example.org
President & Chief Executive Officer – Textron Aviation