Kaplan, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Kaplan, Inc., headquartered in New York, NY, provides higher education programs, professional training courses, test preparation materials and other services for various levels of education.
|Main Telephone||(212) 492-5800|
|Main Fax||(212) 492-5896|
Kaplan, Inc. ContactsContacts (5/15)
|Melissa M.||Chief Communications Officer||NY|
Sample of Associated Brands
|Andrew R.||Chairman & Chief Executive Officer||FL|
|Matthew S.||Chief Financial Officer||FL|
|Mark H.||Vice President, Communications||NY|
|Raymond S.||Vice President, Marketing||NY|
|Kaplan Test Prep||********|
|Kaplan Higher & Professional Education||******|
Who is the Chief Communications Officer of Kaplan, Inc.?
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What is the email of the Chairman & Chief Executive Officer of Kaplan, Inc.?
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Who is the Creative agency of Kaplan, Inc.?
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Campaign Imminent: Kaplan University moves creative (Score 80)
Subject: TV, online, digital, radio, outdoor
Company: Kaplan Inc, which also runs Kaplan Test Prep
s, GroupM's programmatic platform.
Media planning and buying has been at MEC since 2008, well past average AOR tenure (2.5-3 years). The account is in jeopardy since creative has already moved (media reviews often follow creative and vice versa) and CMO Kathy Klingler is less than one year on the job. It appears that The Media Kitchen already picked up brand sibling Kaplan Test Prep, so don't spend much energy going after it.
Incumbent: MDC's Vitro lost Kaplan University last fall.
TV Breakdown: Kaplan hasn't run national TV during the past 12 months. Its last flight was Jan-May 2015, when $15 million supported national TV outlays. Top networks included VH1, BET and ABC, according to iSpot.tv. Top targeted programming included "Mob Wives," "Law & Order: Special Victims Unit" and "Black Ink Crew."
Digital Breakdown: During the past year, 332 standard, 25 high impact and four video ads have appeared on about 2,000 publishers (23% mobile), 70%-80% of which were placed programmatically versus site direct, Moat reports. Desktop is mostly targeting news publishers, but substantial activity is going through entertainment, food/drink, travel and sports sites too. Top targeted sites include gayot.com rallypoint.com, observer.com, msnbc.com, live.com, yahoo.com, bbc.com and nationalgeographic.com.
Video hasn't run since October. Last year, these ads mostly targeted entertainment sites, led by hulu. Other top targeted sites included totaljerkface.com, gaiaonlione.com, dressupwho.com and pch.com.
6301 Kaplan University Ave
Fort Lauderdale, FL 33309
Chief Marketing Officer
Direct Dial: (954) 515-3139
Vice President, Marketing - Kaplan University (Manages brand advertising and agency relationships)