Education Management Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Education Management Corporation, located in Pittsburgh, PA, is an operator of post-secondary educational institutes. These institutes are found primarily in the United States. The company operates under the following brands : Argosy University, The Art Institutes, Brown Mackie College, The Connecting Link, South University, and Western State University College of Law.
|Main Telephone||(919) 317-3050|
Education Management Corporation ContactsContacts (5)
|Chris M.||President - The Art Institute of Raleigh-Durham||NC|
Sample of Associated Brands
|Brian C.||Senior Vice President & Chief Marketing Officer||PA|
|Mark M.||President & Chief Executive Officer||PA|
|Danielle Y.||Career Services Advisor||NC|
|Heather P.||Associate Media Director||PA|
|Education Management Corporation||*******|
|The Art Institute||*|
Who is the President - The Art Institute of Raleigh-Durham of Education Management Corporation?
Who is the marketing contact for colleges & universities in NC
What is the email of the Senior Vice President & Chief Marketing Officer of Education Management Corporation?
What is direct phone of the President & Chief Executive Officer of Education Management Corporation?
Who is the media buying & planning agency of Education Management Corporation?
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Rumor Update: EDMC taps new media agency for Art Institutes, Argosy University, South University?
Update (1/15): Our sources tell us that Publicis's South University (online and 11 campuses in the Southeast and Michigan and Ohio). We haven’t been able to verify this 100%, but we wanted to keep you in the loop. Art Institutes is by far Pittsburgh-based EDMC’s largest school, representing 53% of total enrollments, followed by Argosy at 19% and South at 15%. Therefore, continue to pitch traditional direct response for Art Institutes but focus more on digital direct response for Argosy and South.
Subject: Digital, TV, radio, print, email, direct mail
Company: Education Management Corp (EDMC) that focuses on applied arts in creative professions such as graphic design, animation, culinary arts, photography, interior design, video production, audio production and fashion design. As of Oct. 2013, Art Institutes represented 53% of EDMC's total enrollments and had 51 campuses in 25 states and Canada.
Opportunity: We hear that the for-profit school is moving media planning and buying from Interpublic's DigitasLBi, Boston by the end of the year. We haven't been able to confirm this rumor 100%, but we wanted to pass the info along. Like most for-profits, Art Institutes is struggling to attract and retain students, and parent EDMC is in hot water with regulators and courts over whether it mislead students to collect federal student loan dollars. Still, EDMC management has said a key area for improvement in fiscal 2015 is optimizing marketing and admissions effectiveness, so continue to approach with innovative digital and direct response strategies. Note that EDMC's fiscal year ends in March.
Target Customer: 25-to-44-year old adult learners
Media Spend: Marketing expenses in fiscal 2014 ended June 30 were about 11.1% of net revenue ($2.27 billion) compared to 10.2% ($2.49 billion) in fiscal 2013, according to the company. As such, marketing expenses were about $255.9 million in fiscal 2014, even with spending in fiscal 2013.
Marketing Focus: EDMC relies on natural, paid search and display ads to reach prospective students, along with traditional channels like TV, radio, newspaper, e-mail and direct mail campaigns.
TV Insight: Since July, the beginning of EDMC's fiscal 2015, The Art Institutes has spent about $9.2 million on TV ads, according to iSpot.tv. The majority of TV spend has gone to “Nick Cannon Presents: Wild ‘n Out,” “South Park” and “Ridiculousness”
Education Management Corporation
210 Sixth Avenue
Pittsburgh, PA 15222
John “Jack” Bowen
Senior Vice President & Chief Marketing Officer
Associate Media Director (She directs day-to-day media planning and execution for The Art Institutes, according to The List)