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Sony Electronics, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

A subsidiary of Tokyo-based Sony Corporation, Sony Electronics is one of the country's leading marketers of audio, video, mobile, and computing technology products for consumers, professionals, and businesses. Sony Electronics is the largest division of Sony Corporation of America. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (201) 930-1000
Main Fax (201) 358-4060
Primary Address
One Sony Drive
Park Ridge, NJ 07656

Sony Electronics, Inc. Contacts

Contacts (5/17)
Name Title State
Hugo G. Vice President & Chief Technology Officer NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (201) 930-1000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Sony Drive
Park Ridge, NJ

Mike F. President & Chief Operating Officer CA
Gerard L. Vice President, Operations & Technology NJ
Viviano C. Vice President, Sales & Marketing NJ
John D. Vice President, Corporate Communications CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sony Audio Equipment *
Sony CD Players *
Sony Electronics, Inc. *******
Sony MiniDisc *
Sony Playstation *

Agency Relationships

Brand Agency Service From To
****** ******-********** public relations, product launch 2005 present
****** **** ***** creative 2010 present
*-****** ***** creative unknown present
**** ***** ********* ****** + ******* AOR - creative unknown present
**** ********* *******, ***. media buying & planning 2007 present

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Sony appoints new president to lead U.S. resurgence

Decision Maker:   Michael Fasulo
New Role / Start Date:  President, Sony Electronics (San Diego, Calif.-based sales arm for Sony in North America)

Previous Role / End Date: EVP & Head, Sales – U.S., Sony Electronics / Jan. 1
Contact Info: 
(858) 942-8023, Also in October, Sony Mobile announced that Dentsu’s Carat will handle media in North America, where it already handles Sony PlayStation.