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Bose Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Bose Corporation, headquartered in Framingham, MA., develops and manufactures audio equipment and automotive suspension systems for the worldwide electronics consumers. The company operates retail stores, and manufacturing plants throughout the U.S.

Main Telephone (508) 879-7330
Main Fax (508) 766-7795
Primary Address
The Mountain
100 Mountain Road
Framingham, MA 01701-9168

Bose Corporation Contacts

Contacts (5/56)
Name Title State
Bob M. President MA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (508) 879-7330
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Mountain
100 Mountain Road
Framingham, MA

Daniel G. Vice President, Finance & Chief Financial Officer MA
Bernice C. Director, Product Management & Global Marketing MA
Philip H. Executive Vice President, Business Management, Design, Product Development MA
Tom F. Vice President, Research & Development MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
701 Series *
901 Series *
Acoustic Wave *
Acoustimass *
Auditioner *

Agency Relationships

Brand Agency Service From To
**** *********** ****** **** *.*. media buying & planning unknown present
**** *********** **** ***** AOR - creative 2015 present
**** *********** ********** ******** Media Buying, Media Planning unknown present
**** *********** ****, *** Social 2015 present
**** *********** **************** Public Relations 2016 present

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Bose consolidates NA media, direct response at two agencies

Subject: TV, print, digital

Company: Bose, audio equipment manufacturer celebrating its 50th anniversary this year.

Opportunity: Initiative will support Bose’s media and direct response in North America. Bose extended its sponsorship with the NFL as its official headphone/headset brand, but it’s struggling to reach Millennials and compete in a segment driven more by celebrity endorsement and “cool factor” than quality. Readers that can extend Bose’s presence with the 18-to-35-year-old crowd should have an edge. 

Additional Insight

Incumbent:  Omnicom had handled direct response for BoseInternational incumbent MediaCom will still handle media in Europe and adds the Middle East, Asia and Africa.

Media Spend: Bose allocated almost $204 million towards measured media last year, flat with spending in 2012, according to Kantar Media. Spending skews towards broadcast and magazine buys.

Competition: Apple’s Beats has become the most recognizable name in headphones, convincing customers along the way that purchasing its large $200-$300 headphones should be the norm. However, Bose isn’t alone in its struggles to engage younger customers and fight off Beats.

In September, rival Harman formed a Re-Established” ad for Beats.

Bose Corporation
The Mountain 
100 Mountain Rd.
Framingham, MA 01701
(508) 879-7330

Michael Mangione
Director, Consumer Marketing
(508) 879-7330

Craig Colman
Advertising Lead – New Product Launches
(508) 879-7330