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Intel Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Based in Santa Clara, CA, Intel Corporation is a global leader in semiconductor production. The company is also well-known for the invention of microprocessors that are commonly found in personal computers and other products used in the communications and computing industry. The company is organized into seven categories: Communications Infrastructure Group, Desktop Platforms Group, Enterprise Platforms Group, Intel Communications Group, PCA Components Group, Software & Solutions Group and Technology & Manufacturing Group. Has announced a deal to purchase McAfee (8/2010).

Main Telephone (408) 765-8080
Main Fax (408) 765-1774
Primary Address
2200 Mission College Boulevard
Santa Clara, CA 95052
USA

Intel Corporation Contacts

Contacts (5/110)
Name Title State
Andy B. Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 765-8080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2200 Mission College Boulevard
Santa Clara, CA
95052
USA

Stacy S. Group President, Manufacturing, Operations & Sales CA
Brian K. Chief Executive Officer CA
Sven S. Chief Architect, IoT Security Solutions CA
Bob R. Chief Data Scientist - Information Technology Transformation CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
StrataFlash *
NetStructure *
Intel Celeron *
Itanium *
Pentium *

Agency Relationships


Brand Agency Service From To
***** *********** *** ********* events, promotions, sponsorships 2002 present
***** *********** *** Creative 1988 present
***** *********** ************, ***. Social unknown present
***** *********** ******* & ******* Digital unknown present
***** *********** **** ******* Digital unknown present

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WinmoEdge

Rumor - Intel takes programmatic in-house ahead of new B2B campaign?


Subject: B2B, digital, print

Company: Intel Corp.

Update (10/28): We've received word that Intel has taken all programmatic media in-house, so it's no longer at OMD, Chi.

Q4 budgets are likely already settled, so news and finance sellers should pitch for H1 new campaign revenue. Omnicom's TBWA\Chiat\Day, LA was just selected as B2B AOR (more info below) so a big push should be on the way to reach IT and business decision makers (BDMs) 

Agencies - this doesn't look good for OMD. Other agency relationships have already moved and OMD has had the account. So, media shops with the capability to handle this large account should reach out. A review could be on the way, if one hasn't already started yet. 


Below published 8/30

Opportunity: Appointed Omnicom's Pathmatics reports.

Also, note that Omnicom sibling OMD, Chicago is on media planning and buying since 2008, well past average AOR tenure (2.5-3 years).

Additional Insight

Incumbent: IPG's Mcgarrybowen remains as consumer AOR. 

Intel Corp.
2200 Mission College Blvd.
Santa Clara, CA 95052
(408) 765-8080

Kathy Garchow
Director, Business Marketing Strategy
​(408) 765-8080
kathy.garchow@intel.com

Ashley Cole Seidman
Director, Digital Strategy & Media Partnerships
​(408) 765-8080
ashley.cole@intel.com

Laurie Kasper
Manager, Digital Marketing
​(408) 765-8080
laurie.kasper@intel.com