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Hitachi America, Ltd. | Company Profile, Marketing Contacts, Media Spend, Brands




Hitachi America, Ltd. is the North American subsidiary of Japan-based Hitachi that makes and sells consumer electronics, computing products, telecom equipment, and industrial equipment. The company also offers a wide array of services, including business process consulting, financing, and outsourcing. Hitachi America, Ltd. is headquartered in Brisbane, CA. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (619) 591-5200
Main Fax (619) 482-7921
Primary Address
900 Hitachi Way
Chula Vista, CA 91914
USA

Hitachi America, Ltd. Contacts

Contacts (5/7)
Name Title State
Carla Y. Manager, Digital Marketing & Strategic Communications CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (619) 591-5200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 900 Hitachi Way
Chula Vista, CA
91914
USA

Shmuel S. Senior Vice President, Product Operations & Technology CA
Linda X. Vice President, Product Marketing - WW CA
Bill W. Director CA
Paula P. Senior Manager, Infrastructure Software Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hitachi America, Ltd. *******

Agency Relationships


Brand Agency Service From To
******* *******, ***. ******** ****** AOR - creative 2006 present
******* *******, ***. ******, ***. AOR - creative unknown present
******* *******, ***. ***//****** digital 2012 present
******* *******, ***. ****, *** AOR - media buying & planning unknown present
******* *******, ***. */*** Media Planning 2016 present

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Recent Discussions

Who is the Manager, Digital Marketing & Strategic Communications of Hitachi America, Ltd.?

Who is the marketing contact for personal computers & organizers in CA

What is the email of the Senior Vice President, Product Operations & Technology of Hitachi America, Ltd.?

What is direct phone of the Vice President, Product Marketing - WW of Hitachi America, Ltd.?

Who is the AOR - creative agency of Hitachi America, Ltd.?

Your personal LinkedIn network connections

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WinmoEdge

Biz, Tech DM Media Opps: Hitachi moves media planning, buying


Subject: Print, digital, online, video, mobile, sponsorship

Company: Winmo profile)

Opportunity: Moved media planning and buying recently to New York-based grow within the internet of things (IoT) market.

Furthermore, keep in mind that this target demo does also potentially open up sponsorship deals that will allow Hitachi to reach affluent, highly educated audiences cost effectively. For example, in the past Hitachi has sponsored the 13.1 Marathon Series

Additional Insight

Incumbent: Dentsu Aegis’s 360i was on media planning and buying, according to The List.

Media Spend: Since 2014, Hitachi has spent almost $2 million annually on measured media, according to Kantar Media. Last year, magazines led the way with $1.3 million in support. Display received most of the remaining budget.

Digital Breakdown: During the past year, about 200 display ads, mostly desktop, have run on about 600 publishers (11% mobile), using almost 50%/50% direct and programmatic placement. News, entertainment and tech publishers have been targeted the most. Top targeted sites include sap.com, tunein.com, tvnewscheck.com, techbargains.com, virtualizationreview.com toolsofthetrade.net and nhl.com. 

Winmo profile)
50 Prospect Ave.
Tarrytown, NY 10591
(914) 332-5800

Elisa Sozio
Marketing & Branding Manager
Direct Dial:(914) 333-2990
elisa.sozio@hal.hitachi.com

Robert DeSena
Media Director - m/Six
robert.desena@msixagency.com

Tiffany Lo
Media Supervisor - - m/Six
tiffany.lo@msixagency.com